Social Listening and e-reputation
Observation and analysis to ascertain protection: we capture online conversations to understand underlying trends and help brands manage e-reputation.
Our mission
We harness social intelligence to help brands and institutions listen, understand and take action in a world where conversations shape decisions and cultural trends.
Our areas of expertise
Cultural trends
Deciphering of cultural dynamics and emerging movements to provide foresight and strategic guidance.
Tribes and communities
Identification of social pioneers, mapping of communities of influence, and focus on KOLs shaping the future.
Artificial intelligence and innovation
Development of unique AI solutions, training of customer teams, while also acting as the Group’s innovation hub to facilitate AI integration and create more value.
Our specialists
They support you
Jocelyn Munoz
Convinced that social listening sheds light on social dynamics, Jocelyn Munoz advocates a hybrid approach that combines data, AI and cultural analysis to understand the narratives that shape behavior. With an agile, entrepreneurial mindset, he has put together a multi-disciplinary team where trend consultants and tech engineers work together. This unique alliance enables him to support brands in their innovation strategies, combining advice on cultural evolutions with the development of tailor-made solutions for research projects in different sectors.
The Group’s AI approach
The human advantage: our conviction
At IfopGroup, artificial intelligence remains a tool for understanding individuals. Data from real respondents, orchestration by our experts, respect for ethics, we make people our real competitive advantage in AI...
Share your brief
If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
Want to join us?
We’re looking for motivated and passionate talent.
