Masterclass Korea : How Korean culture influences global markets and lifestyles ?
한류
Hallyu
THE KOREAN SOFT POWER:
How Korean culture influences global markets and lifestyles ?
From k-pop and k-dramas to beauty and fashion. Deep dive into korean culture and its influence on popular cultures around the world.
With the participation of:
Se-Eun Park, Senior Research Executive at Brainvalue
Nicolas Riou, CEO of Brainvalue
DISCOVERING KOREAN CULTURE THROUGH INSIGHTS AND A SENSORY EXPERIENCE
Join us for an exclusive morning at Pocha, a lively venue inspired by the iconic street markets of Seoul. Immerse yourself in Korean culture through a unique blend of insight and sensation.
Start your day with a Korean-style breakfast served in a vibrant and authentic setting.
Then, dive into a Masterclass led by Brainvalue, exploring the most influential cultural trends and consumer behaviors shaping South Korea today.
This session will unveil the mechanisms behind Korean soft power and the global rise of the Hallyu wave — from K-pop and K-dramas to beauty and fashion. Learn how these cultural forces are reshaping aesthetic standards, fueling imagination, and redefining identity and consumption patterns across generations.
After the event, the full presentation will be available on request — perfect for those who wish to explore these powerful insights in greater depth.
