For 80 years, Ifop has been the industry benchmark for opinion polls and market research. Our approach is based on a combination of sector-based expertise, business know-how, forecasting and international vision. Our activity is structured around these areas of expertise with 7 specialist divisions for major sector-specific markets (Opinion, Beauty & Wellbeing, Consumer & Retail, Healthcare, Luxury, Media & Digital, Services), 5 entities dedicated to business know-how (Quali Marketing, Data Management, Client Experience & Large Scope Studies, Omnibus, Panels) and an inspiration management unit, InCapsule by Ifop. An agile company fostering close relationships with its clients, Ifop operates in some fifty countries from offices in Paris, Shanghai and Hong Kong.
To create ever-greater value for its clients, Ifop has identified a guiding principle for its current and future growth: Move To Data Living.
After discovering the 1st part of ou expert's interview on consumer habits changing, Here is the 2nd part (out of 4) of the interview of our Beauty Ifop
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Discover the 1st part (out of 4) of the interview of our Beauty Ifop Asia expert on Beauty trends in China and beauty consumer habits. The following findings
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Although still not extensively promoted in France, agritourism is a source of turnover for producers which provides a real boost to their yearly profits.
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The IFOP Beauty division sheds light on the new “sustainable natives” generation and four initiatives deployed by brands to bring about ecological
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Assessment of individuals’ attachment through 3 prisms Key objective: 360° view of consumer engagement relative to your products/brands
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Bringing study results alive is a major challenge for study and marketing managers. How should one proceed to ascertain that the investment in the study
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In a context of somewhat sluggish household consumption, ecommerce continues to grow due to ever increasing online day-to-day product purchases. Pharmacy
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The rapport between physician and patient may come up against a variety of hurdles: moments when a discrepancy, whether major or minor, between the perception
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