Fundamental research – Practices and Attitudes
Understand the market dynamics, behaviors and expectations of consumers today. A key issue: Consumers who have taken power and categories
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Our Mission
For 80 years, Ifop has been the industry benchmark for opinion polls and market research. Our approach is based on a combination of sector-based expertise, business know-how, forecasting and international vision. Our activity is structured around these areas of expertise with 7 specialist divisions for major sector-specific markets (Opinion, Beauty & Wellbeing, Consumer & Retail, Healthcare, Luxury, Media & Digital, Services), 5 entities dedicated to business know-how (Quali Marketing, Data Management, Client Experience & Large Scope Studies, Omnibus, Panels) and an inspiration management unit, InCapsule by Ifop. An agile company fostering close relationships with its clients, Ifop operates in some fifty countries from offices in Paris, Shanghai and Hong Kong.
To create ever-greater value for its clients, Ifop has identified a guiding principle for its current and future growth: Move To Data Living.
IfopTrends Beauty 2018
A trend book outlining the sociological and marketing changes that will impact the beauty (skincare/make-up and perfume) market in the short and medium
Read moreThe new Chinese traveler is independent and looking for unique experiences
Over 700 million Chinese people travelled recently during “Super Golden Week” which combined the National Day and Mid-Autumn Festival holidays,
Read more“Move to Data Living” avec Ifop
"Move to Data Living" is the new motto of Ifop, representing the Institute's new positioning. Stéphane Truchi, Chairman of the Ifop Management Board shares
Read more3 questions about Ifop’s international role
What is Ifop's international role? The international element is a core part of our market research activities. Our main clients are major groups with
Read moreVirtual Immersion : your consumers at the heart of the action
With Ifop's VIRTUAL IMMERSION solution, go virtual in your marketing research! An innovative research solution that, thanks to virtual modelling,
Read more“We need to understand our patients through their ethnography and online communities”
Personalized medicine means that the “one size fits all” approach to treatment is changing. What is personalized medicine? Personalized
Read moreNew for 2018 : IfopTrends reinvented for Web
If you seek inspiration and/or wish to challenge your marketing strategy by understanding how a specific theme (brand value/marketing issue/targeting mode,
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