Cosmetics Europe Annual Conference 2022
The Ifop Group invites you to the Cosmetics Europe Annual Conference on the 15th and 16th of June 15 2022, a virtual event that brings together leaders
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Our Mission
Among the Top 5 institutes in France, the human-sized Ifop Group has been the leader in opinion polling since 1938 and a key player in quantitative and qualitative marketing studies in Europe, the USA and China. Since 2018, Sociovision has enriched the Group’s offer with unique observatories on the market and exclusive data science know-how. In 2022, the acquisition of Occurrence, an independent research and consultancy institute, and its subsidiary Deep Opinion completes the Ifop Group’s proposal in the evaluation of communications.
Beauty, the top product purchase category on social networks in the United States and France
E-commerce is at the heart of all marketing strategies, and it alone encompasses many channels, such as brand sites, specialist retailer sites, social
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[DECODING] To be a woman in France and the United States in 2022 is to be a feminist
New ! The Ifop IQ team offers you an exploratory dive into the minds of its consumers, based on its qualitative studies, monitoring and
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Sociovision anticipates changes in society and accompanies your transformations
The yellow vests, the spread of working from home, #metoo and the rise of female activism, the unavoidable inclusiveness in the United States, skintellectuals,
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[Press Release] The IFOP Group enhances its offer by acquiring Occurrence
IFOP is acquiring Occurrence, an independent research and consulting institute created in 1995. A specialist in communication (corporate &
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Ifop Group commitments: 2022 CSR Charter
The Ifop Group has been committed to the societal and environmental issues since its foundation. In 2022 we wish to reaffirm the engagements
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“TREND-SQUAD”, an Ad Hoc online community
A consumer-forward, exploratory and co-creative community of aficionados of your category to detect weak signals and trends and invent together
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“INSPIRATIONAL DESK”, a trend book on a topic of your choice
In collaboration with Sociovision, a key player in understanding a changing society, we identify weak signals and emerging trends related to
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