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Our Mission

For 80 years, Ifop has been the industry benchmark for opinion polls and market research. Our approach is based on a combination of sector-based expertise, business know-how, forecasting and international vision. Our activity is structured around these areas of expertise with 7 specialist divisions for major sector-specific markets (Opinion, Beauty & Wellbeing, Consumer & Retail, Healthcare, Luxury, Media & Digital, Services), 5 entities dedicated to business know-how (Quali Marketing, Data Management, Client Experience & Large Scope Studies, Omnibus, Panels) and an inspiration management unit, InCapsule by Ifop. An agile company fostering close relationships with its clients, Ifop operates in some fifty countries from offices in Paris, Shanghai and Hong Kong.

To create ever-greater value for its clients, Ifop has identified a guiding principle for its current and future growth: Move To Data Living.

Interview

"Move to Data Living" is the new motto of Ifop, representing the Institute's new positioning. Stéphane Truchi, Chairman of the Ifop Management Board shares this new ambition and explains ...

“Move to Data Living” avec Ifop

Interview

What is Ifop's international role?The international element is a core part of our market research activities. Our main clients are major groups with a global reach whose activities ...

3 questions about Ifop’s international role

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Interviews

Publication

14/10/2019

[PRESS RELEASE] Appointment of Laure Friscourt as deputy CEO of the Ifop group

Laure Friscourt is appointed Deputy CEO of Ifop with the task of bolstering the Group’s development in the Beauty, Healthcare and Wellbeing sectors while

Publication

12/09/2019

10 Marketing trends from 2019 pinpointed by InCapsule by Ifop

July 2019 is the ideal time to recap the key new trends of the year should you have missed out on any of them. No announcements that cause a

Publication

11/09/2019

The Beauty sector’s attitude to going local

Consuming locally mainly springs to mind with regard to what ends up in our plate. Nevertheless, the desire for proximity has sowed its seeds in the world

Publication

21/03/2019

[FLASH TREND TOUR] HABITAT BY HONESTBEE IN SINGAPORE

‘NewGen Retail’ is the first concept in the world to provide a multi-sensory grocery and dining experience which is rendered as effortless and fluid

Article

08/03/2019

EURO-ROLLING 2019

EURO-ROLLING 2019 "Daily European Elections Update" EVERY DAY AT 6PM STARTING THURSDAY 7 MARCH : FRENCH VOTING INTENTION FOR THE EUROPEAN

Publication

22/01/2019

[Interview for CPP Luxury] Luxury and retail trends in sub-Saharan Africa

Interview of Martine Ghnassia by Terri Cohen, CPP Luxury You have produced an outlook study on sub-Saharan Africa for makers of luxury goods:

Offer - Subscription

29/08/2018

GenZ : generation Z, beauty and luxury

Revealed at the Paris Luxury Show 2018, GenZ study aims to better understand the characteristics of the Generation Z, these young people born after the

Evènement

31/07/2018

[EVENT] Luxe Pack Monaco

Ifop invites you to participate in the 31 edition of LUXE PACK MONACO and assist the conference on the "Generation Z", 1st of October at 1:30 PM, presented