[EXCLUSIVE REPORT FROM USA] ACTIONABLE INSIGHTS ABOUT 2021 LUXURY SHOPPING BEHAVIORS
The 2021 Affluent Consumer Insight Study was conducted to understand how shopping and media consumption have evolved since Covid. Our newly opened Ifop
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Our Mission
For 80 years, IFOP has been the industry benchmark for opinion polls and market research. Its approach is based on a combination of sector-based expertise, business know-how, forecasting and international vision. Its activity is structured around its historical Opinion Department and sectorial marketing expertise. Two brands complete this offer: Sociovision and InCapsulebyIfop. Ifop is a highly reactive company that fosters close relationships with its clients. It operates in some fifty countries from offices in Paris, Shanghai, Hong Kong and New York.
To create ever-greater value for its clients, IFOP has identified a guiding principle for its current and future growth: Move To Data Living.
[Video] Wishes 2021 IFOP Group
Dear clients and partners of the IFOP Group, 2020 has been a unique year in many respects. The COVID-19 pandemic has caused upheaval within
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[CORPORATE NEWS] Ifop further reinforces its international presence by opening Ifop Inc. in New York
IFOP has taken a decisive step towards bolstering its international presence in the Luxury, Beauty and Wellness sectors. Opening this 3rd hub enables IFOP
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[CORPORATE NEWS] Ifop opens its New York office, presided over by Stephanie Sandler
Stéphanie Sandler is appointed President of IFOP Inc, North America. She will be responsible for developing IFOP’s activities on the North American
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Sociovision International Observer 2025 : a global monitor to pilot international brands
The world is facing an unprecedented health crisis. New economic, cultural, generational and community rifts are emerging everywhere. The pace of change
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Beauty Brand Voices : Solidarity stance
What is the impact of this display of solidarity by beauty brands? Will this commitment become a key expectation among consumers? What possible lever for
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Beauty trend in China 2019 : What are local brands doing that is proving so successful?
After discovering the 3rd part of our expert's interview on the evolution of Physical Retail Environment, Here is the 4th and last part of the interview
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Beauty trend in China 2019 : How is the physical retail environment for beauty evolving ?
After discovering the 2nd part of our expert's interview on consumer habits changing, Here is the 3rd part (out of 4) of the interview of our Beauty Ifop
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