Agritourism in Iceland : be inspired!
Although still not extensively promoted in France, agritourism is a source of turnover for producers which provides a real boost to their yearly profits.
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Our Mission
For 80 years, Ifop has been the industry benchmark for opinion polls and market research. Our approach is based on a combination of sector-based expertise, business know-how, forecasting and international vision. Our activity is structured around these areas of expertise with 7 specialist divisions for major sector-specific markets (Opinion, Beauty & Wellbeing, Consumer & Retail, Healthcare, Luxury, Media & Digital, Services), 5 entities dedicated to business know-how (Quali Marketing, Data Management, Client Experience & Large Scope Studies, Omnibus, Panels) and an inspiration management unit, InCapsule by Ifop. An agile company fostering close relationships with its clients, Ifop operates in some fifty countries from offices in Paris, Shanghai and Hong Kong.
To create ever-greater value for its clients, Ifop has identified a guiding principle for its current and future growth: Move To Data Living.
What beauty for “sustainable natives”?
The IFOP Beauty division sheds light on the new “sustainable natives” generation and four initiatives deployed by brands to bring about ecological
Read more360° engagement: assessing individuals’ attachment through 3 prisms
Assessment of individuals’ attachment through 3 prisms Key objective: 360° view of consumer engagement relative to your products/brands
Read moreActivation, transformation, co-creation : a workshop tailored to each objective
Bringing study results alive is a major challenge for study and marketing managers. How should one proceed to ascertain that the investment in the study
Read moreOnline purchase of pharmacy and para-pharmacy products – Wave 1 barometer
In a context of somewhat sluggish household consumption, ecommerce continues to grow due to ever increasing online day-to-day product purchases. Pharmacy
Read moreDual perspective : patients – healthcare professionals
The rapport between physician and patient may come up against a variety of hurdles: moments when a discrepancy, whether major or minor, between the perception
Read moreVoice of the healthcare customer
The shift from a “product-centric” to “consumer-centric” approach which grants ever increasing attention to consumers’ specific needs is gradually
Read moreFundamental studies – usages and attitudes
Understanding market dynamics and the usages and attitudes of today’s consumers. The context: Consumers have gained power
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