For 80 years, IFOP has been the industry benchmark for opinion polls and market research. Its approach is based on a combination of sector-based expertise, business know-how, forecasting and international vision. Its activity is structured around its historical Opinion Department and sectorial marketing expertise. Two brands complete this offer: Sociovision and InCapsulebyIfop. Ifop is a highly reactive company that fosters close relationships with its clients. It operates in some fifty countries from offices in Paris, Shanghai, Hong Kong and New York.
To create ever-greater value for its clients, IFOP has identified a guiding principle for its current and future growth: Move To Data Living.
IFOP has taken a decisive step towards bolstering its international presence in the Luxury, Beauty and Wellness sectors. Opening this 3rd hub enables IFOP
Read more
Stéphanie Sandler is appointed President of IFOP Inc, North America. She will be responsible for developing IFOP’s activities on the North American
Read more
The world is facing an unprecedented health crisis. New economic, cultural, generational and community rifts are emerging everywhere. The pace of change
Read more
What is the impact of this display of solidarity by beauty brands? Will this commitment become a key expectation among consumers? What possible lever for
Read more
After discovering the 3rd part of our expert's interview on the evolution of Physical Retail Environment, Here is the 4th and last part of the interview
Read more
After discovering the 2nd part of our expert's interview on consumer habits changing, Here is the 3rd part (out of 4) of the interview of our Beauty Ifop
Read more
After discovering the 1st part of ou expert's interview on consumer habits changing, Here is the 2nd part (out of 4) of the interview of our Beauty Ifop
Read more
Discover the 1st part (out of 4) of the interview of our Beauty Ifop Asia expert on Beauty trends in China and beauty consumer habits. The following findings
Read more
