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Our Mission

For 80 years, Ifop has been the industry benchmark for opinion polls and market research. Our approach is based on a combination of sector-based expertise, business know-how, forecasting and international vision. Our activity is structured around these areas of expertise with 7 specialist divisions for major sector-specific markets (Opinion, Beauty & Wellbeing, Consumer & Retail, Healthcare, Luxury, Media & Digital, Services), 5 entities dedicated to business know-how (Quali Marketing, Data Management, Client Experience & Large Scope Studies, Omnibus, Panels) and an inspiration management unit, InCapsule by Ifop. An agile company fostering close relationships with its clients, Ifop operates in some fifty countries from offices in Paris, Shanghai and Hong Kong.

 

To create ever-greater value for its clients, Ifop has identified a guiding principle for its current and future growth: Move To Data Living.

 

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GenZ : generation Z, beauty and luxury

Revealed at the Paris Luxury Show 2018, GenZ study aims to better understand the characteristics of the Generation Z, these young people born after the

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Evènement

[EVENT] Luxe Pack Monaco

Ifop invites you to participate in the 31 edition of LUXE PACK MONACO and assist the conference on the "Generation Z", 1st of October at 1:30 PM, presented

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Publication

IFOP enhances its services with the acquisition of SOCIOVISION

IFOP acquires SOCIOVISION, a company recognised as a benchmark in the field of sociological studies dedicated to the understanding of consumer behaviour

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THE NEW WOMEN IN CHINA

A new research to capture the essence, drivers, and role models of the new Women in China, and to quantify the relevance and aspirational value of these

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Offer - Method

Fundamental research – Beauty Practices and Attitudes

Understand the market dynamics, behaviors and expectations of consumers today.   A key issue: Consumers who have taken power and categories

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IfopTrends Beauty 2018

A trend book outlining the sociological and marketing changes that will impact the beauty (skincare/make-up and perfume) market in the short and medium

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Article

The new Chinese traveler is independent and looking for unique experiences

Over 700 million Chinese people travelled recently during “Super Golden Week” which combined the National Day and Mid-Autumn Festival holidays,

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Interview

“Move to Data Living” avec Ifop

"Move to Data Living" is the new motto of Ifop, representing the Institute's new positioning. Stéphane Truchi, Chairman of the Ifop Management Board shares

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