Among the Top 5 institutes in France, the human-sized Ifop Group has been the leader in opinion polling since 1938 and a key player in quantitative and qualitative marketing studies in Europe, the USA and China. Since 2018, Sociovision has enriched the Group’s offer with unique observatories on the market and exclusive data science know-how. In 2022, the acquisition of Occurrence, an independent research and consultancy institute, and its subsidiary Deep Opinion completes the Ifop Group’s proposal in the evaluation of communications.
Ifop conducts research in more than 70 countries. In 2020, New York office was opened, headed by Stephanie Sandler who has a dual background
Lire la suite
The Ifop Group invites you to the Cosmetics Europe Annual Conference on the 15th and 16th of June 15 2022, a virtual event that brings together leaders
Lire la suite
E-commerce is at the heart of all marketing strategies, and it alone encompasses many channels, such as brand sites, specialist retailer sites, social
Lire la suite
New ! The Ifop IQ team offers you an exploratory dive into the minds of its consumers, based on its qualitative studies, monitoring and
Lire la suite
The yellow vests, the spread of working from home, #metoo and the rise of female activism, the unavoidable inclusiveness in the United States, skintellectuals,
Lire la suite
IFOP is acquiring Occurrence, an independent research and consulting institute created in 1995. A specialist in communication (corporate &
Lire la suite
The Ifop Group has been committed to the societal and environmental issues since its foundation. In 2022 we wish to reaffirm the engagements
Lire la suite
A consumer-forward, exploratory and co-creative community of aficionados of your category to detect weak signals and trends and invent together
Lire la suite
