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Our Mission

For 80 years, Ifop has been the industry benchmark for opinion polls and market research. Our approach is based on a combination of sector-based expertise, business know-how, forecasting and international vision. Our activity is structured around these areas of expertise with 7 specialist divisions for major sector-specific markets (Opinion, Beauty & Wellbeing, Consumer & Retail, Healthcare, Luxury, Media & Digital, Services), 5 entities dedicated to business know-how (Quali Marketing, Data Management, Client Experience & Large Scope Studies, Omnibus, Panels) and an inspiration management unit, InCapsule by Ifop. An agile company fostering close relationships with its clients, Ifop operates in some fifty countries from offices in Paris, Shanghai and Hong Kong.

 

To create ever-greater value for its clients, Ifop has identified a guiding principle for its current and future growth: Move To Data Living.

 

Publication

Agritourism in Iceland : be inspired!

Although still not extensively promoted in France, agritourism is a source of turnover for producers which provides a real boost to their yearly profits.

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Publication

What beauty for “sustainable natives”?

The IFOP Beauty division sheds light on the new “sustainable natives” generation and four initiatives deployed by brands to bring about ecological

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Offer - Method

360° engagement: assessing individuals’ attachment through 3 prisms

Assessment of individuals’ attachment through 3 prisms   Key objective:   360° view of consumer engagement relative to your products/brands

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Offer

Activation, transformation, co-creation : a workshop tailored to each objective

Bringing study results alive is a major challenge for study and marketing managers. How should one proceed to ascertain that the investment in the study

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Offer - Subscription

Online purchase of pharmacy and para-pharmacy products – Wave 1 barometer

In a context of somewhat sluggish household consumption, ecommerce continues to grow due to ever increasing online day-to-day product purchases. Pharmacy

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Offer - Ad hoc

Dual perspective : patients – healthcare professionals

The rapport between physician and patient may come up against a variety of hurdles: moments when a discrepancy, whether major or minor, between the perception

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Offer - Ad hoc

Voice of the healthcare customer

The shift from a “product-centric” to “consumer-centric” approach which grants ever increasing attention to consumers’ specific needs is gradually

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Offer - Method

Fundamental studies – usages and attitudes

Understanding market dynamics and the usages and attitudes of today’s consumers.   The context:    Consumers have gained power

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