Initiated in 2014 by CB News and Publicis Media, this important event of the year proposes the theme of « Radical Hybridation » for its 2024 edition, offering an immersive dive into hybridization in the luxury industry.
On this occasion, Rémy Oudghiri, General Manager of Sociovision (Ifop Group) and sociologist, presented an exclusive study powered by Dynata*, shedding light on the various dynamics of hybridization in this sector and among luxury consumers in Europe, the United States, and China.
*Dynata is the world’s largest first-party data company for insights, activation and measurement. With a reach that encompasses nearly 70 million consumers and business professionals across the Americas, Europe and Asia-Pacific, Dynata is the cornerstone for precise, trustworthy, quality data. Find out more at www.dynata.com.
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