Multifaceted youth: understanding Generation Z today
Case study: Service
Need
As part of an executive committee meeting, a major French company expressed the need for a lively, interactive presentation to better understand Generation Z. Time allocated? 90 minutes.
Approach
The presentation is based on a structured reading of key trends, enriched by a comparative analysis of young people relative to the rest of the population.
Impact
This discussion enabled to set concrete benchmarks for understanding Gen Z: aspirations, social ties, drivers of commitment, the paradox between ethics and consumption.
Understanding today’s youth, step by step
Analysis of fundamental changes
This fast-paced talk, backed up by key figures from the France Observatory, highlights the major trends structuring Gen Z, while underlining what sets it apart in a constantly evolving world.
Generational cross-examination
Cross-analysis of the 15-25 and 25-34 age groups in relation to the rest of the population reveals generational fault lines. A solid basis for a better understanding of these divisions, and ultimately for changing interaction patterns.
This conference on young people, based on figures, long-term trends and generational comparisons, highlights the real uniqueness of this new generation.
Lise Brunet
Sociovision
Gen Z between heritage and social upheaval
This presentation helped provide a better understanding of the markers of this generation: visible vs. invisible youth, relationship to information and work, emerging values, and the paradox between eco-anxiety and hyper-consumption.
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