The Human Advantage: our conviction
Artificial intelligence now plays a central role in Ifop Group’s activities.
It enables us to explore data in greater depth, accelerate access to dynamic insights and improve the accuracy of decision-making for our customers.
As we are convinced that people are the competitive advantage in AI, we are developing a two-pronged approach:
A dual approach
01
Cultivating the AI expertise of our teams
We educate and train all our teams in AI best practices, giving them access to secure, ergonomic solutions tailored to their day-to-day needs. A network of early adopters tests and validates the most advanced tools before they are deployed throughout the Group, in France and internationally, guaranteeing controlled implementation.
02
Amplifying the value we deliver to our customers
This AI philosophy is also embodied in the services we develop and the value we deliver, thanks to :
- Authentic data, sourced from real respondents and faithfully reflecting behaviors and expectations.
- Expert analysis. Every project involving AI is orchestrated and validated by our specialists (AI and Insights), ensuring scientific rigor, business relevance and informed interpretation.
- A continuous innovation approach. We transform data into living, exploitable experiences, integrating advanced AI technologies while retaining the reliability, ethics and human interpretation that characterize our analyses
As pioneers of synthetic data for tracking insights, we have been Fairgen’s design partner since 2023.
Together, we are helping to make this technology more reliable by using real samples, while abiding by the scientific rigor that characterizes the Ifop Group.
From AI to the strategic value of insights
5 pillars to make our Human Advantage a reality
AI Footprint
Measure the impact of your brand or theme on generative AI.
BtoAI Footprint analyzes the active footprint left by your brand (or a specific area) through the main generative AI models. This solution enables to understand how this footprint is built, to assess its visibility and impact in the AI ecosystem, and to define strategic actions to better control and strengthen your presence tomorrow.
Data Amplifying
AI to enrich your data and boost its reliability
With DataBoost AI and SensoChatbot, we use synthetic data to increase the depth and reliability of your studies, cross-examine multiple sources and generate new insights – always based on real respondents with validated methodologies.
Knowledge Management
Documentary AI to activate and capitalize on insights
With LibrarIAn and AI Podcast, we offer a truly intelligent library that centralizes, organizes and grants access to your research assets.
This approach, inspired by market best practices, enables insights to be seamlessly activated, shared across disciplines and put into context to inform strategic decisions.
Persona Engagement
AI to test and co-create with your targets
With Anim[AI], your concepts are tested with augmented personas, based on real data enriched by AI.
This method speeds up the co-creation, feedback and marketing ideation phases, while remaining faithful to observed human behavior.
Business Impact
Predictive AI to drive growth
The Customer Growth AI Modeling solution enables you to model the future performance of your brands, identify growth levers and anticipate different market scenarios.
This approach combines predictive analysis and expert human interpretation to guide sustainable strategic decisions.
Our expert view
They support you
By continuously observing people’s attitudes and behaviors, I analyze how AI is transforming their digital practices. My mission is to decipher these evolutions in real time, to provide brands with a detailed understanding of societal changes and the new levers of interaction with their audiences.
Isabelle T.
Media and Digital Director, Ifop Marketing
Artificial intelligence only makes sense if it serves insights. My role is to connect the power of AI technologies to Insights teams and customers so as to design customized solutions. I’m like an orchestra conductor, making sure that every technical advance translates into concrete, reliable and actionable value for decision-makers.
Allan M.
Head of AI Innovation, Ifop Group
As a pioneer of AI applied to studies, I’ve been working for years to understand and explain the mechanisms of algorithms. This expertise enables me to anticipate the pitfalls, avoid hallucinations and prevent the abuses of AI. My mission: to guarantee a rigorous scientific approach so that AI innovation illuminates reality without ever distorting it.
Michel L.
Scientific Director, Sociovision (Ifop Group)
Convinced of the transformative potential of artificial intelligence, I support organizations in integrating generative AI and measuring its footprint. A long-time evangelist, I help make practices and tools evolve to enable companies to embrace responsible AI that truly creates value
Assaël A.
Director, Occurrence (Ifop Group)
AI safeguards
Explainable AI
Transparency in the use of algorithms, with clear explanations of AI applications, its benefits and limitations, for informed decisions.
Data security
Hosted on secure European servers, protected against external exploitation, not used to train Large Language Models.
Integrity and RGPD compliance
Systematic processing and anonymization of personal and sensitive data, in strict compliance with the RGPD and the Esomar Code of Ethics, guaranteeing the confidentiality of participants and customer information.
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If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
