Reinventing the shopping centers of 2040
Case study: Retail
Need
A real estate operator specializing in urban and commercial transformation wanted to anticipate the evolution of shopping centers in order to understand their future role in society.
Approach
This in-depth analysis weighs up societal dynamics, emerging behaviors and consumer trends, in order to project their effects on retail 15 years from now.
Impact
By opening up new perspectives, the study has enriched strategic thinking and strengthened sustainable collective mobilization in the face of profound changes in the retail sector.
Anticipating tomorrow’s retail, step by step
Analysis of emerging dynamics
The research highlights the major societal trends that will transform retail: new values, emerging or commoditized behaviors, dynamic segments and heightened tensions. These changes are already reshaping the way shopping centers are used and frequented.
Understanding the impact of change
A structured description of the impact over the 15 years to come in France and Europe sheds light on future transformations in retail and consumption. It puts into perspective the repercussions of responsible consumption, changing lifestyles and online practices on shopping centers.
Designing the centers of the future
Various forward-looking scenarios help rethink the shopping malls of circa 2040. By combining expanded services, cultural experiences and renewed urbanity, these venues become true hybrid living spaces, far beyond mere shopping areas.
Based on data, observations and trends, this study sheds light on the shape of things to come and provides city and retail stakeholders with the means of anticipating threats and seizing opportunities.
Lise Brunet
Sociovision
2040: towards hybrid living spaces
This study takes a forward-looking and operational stance that goes beyond the simple observation of trends. It reveals the profound transformations taking place in the retail sector, and provides concrete levers for anticipating change, structuring teams and building appropriate responses.
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