Transforming business practices with generative AI
Case study: Services
Need
Faced with the rise of generative AI, research, marketing and communication teams wanted to better understand the uses and limits of these solutions, so as to integrate them effectively into their business practices.
Approach
A modular program adapted to each business division, led by AI, data and content experts, generated sustainable and effective findings via hands-on sessions, hybrid methods and assessment tools.
Impact
The training courses have strengthened the culture of innovation, accelerated the adoption of solutions and transformed workflows by integrating AI into everyday life, while developing team skills.
Experimenting with AI step by step, to better plan ahead
Definition of a clear, scalable framework
A tailor-made program was designed to meet the specific needs of communication, marketing and research teams. Each module is based on concrete case studies and a progressive approach, so that everyone can discover, test and appropriate AI at their own pace.
Shedding light on AI impact zones
The sessions, led by AI, data and content experts, combined technical and business approaches. This complementarity offered participants a clear overview of the challenges, opportunities and limits of generative AI.
Fostering confidence through practice
Through interactive workshops combining prompt design, solution audits and business use cases, participants explored AI in a concrete and applied way. These real-life situations helped them to familiarize themselves with the solutions, gain confidence and judge their real relevance to their day-to-day work.
Immersion in the realities of change
A collective reflection was carried out on the concrete impacts of generative AI on working methods: task automation, new ways of briefing or producing, changes in postures when faced with solutions. This step paved the way for a transformation of workflows and collaborative practices.
Measurement for better deployment
A structured follow-up program was set up, combining questionnaires, self-assessments and progress reports. In two years, 750 professionals were trained: enough to measure the effectiveness of the system, consolidate its adoption and make it a real lever for large-scale development.
What struck me was the concrete feedback from participants: “I save time”, “I work differently”, “I collaborate better”. The training transformed the solutions into real levers for everyday use.
Jocelyn Munoz
Deep Opinion
Make AI the go-to solution, not an exception
This training program has enabled teams to gain confidence and autonomy regarding generative AI. They have strengthened the culture of innovation, accelerated the adoption of solutions and initiated concrete changes in business practices (briefs, analysis, content production, etc.).
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