French people and hydration, an unexpected paradox
Case study: Wellness
Need
A stakeholder in the wellness sector (dietary supplements) wanted to better understand the behavior and perceptions of French people with regard to hydration in order to take a stance on this subject.
Approach
Conducted via Omnibus By Ifop, this study is based on a representative sample of the general public, providing a clear and statistically robust view of hydration practices and perceptions.
Impact
Reported in several media, the results reinforced the brand’s positioning and raised its profile with the general public, highlighting a strong consumer paradox.
Deciphering everyday hydration, step by step
Definition of key hydration issues
Omnibus By Ifop deployed a module dedicated to hydration to explore perceptions, habits and hurdles linked to the consumption of water and supplements, within the framework of a survey of a representative sample of the French population.
Understanding French practices
The questionnaire was distributed to a representative sample of adults living in France, defined according to gender, age, region and socio-economic category. This approach ensures reliability of the data and robustness of the results.
Deep-dive into hydration paradoxes
Data analysis highlighted the perceptions, practices and discrepancies surrounding hydration: a strong awareness of the stakes, but attitudes are not yet firmly rooted in daily life. These findings pave the way for differentiating and more engaging communication angles.
Sharing of results on a large scale
The results were conveyed in several national and specialized media, to maximize their visibility. This strategy amplified the scope of the study and strengthened the brand’s legitimacy on the subject, by basing its narrative on an objective and representative survey.
A groundbreaking study that puts the finger on a worrying paradox.
Théo Heude
Co-founder of the Hydratis brand
Hydration, a new field of influence
This survey has enabled Hydratis to establish itself as a key player in the public debate on hydration. By reinforcing its position on a health and well-being issue, the media coverage of the results has raised its profile and consolidated its role as a legitimate expert.
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