Pour la 1ère édition du Grand Prix Beauté en partenariat avec Stratégies, le Beauty Perspectives Report, conçu par Ifop x Stratégies, a été dévoilé ce mercredi 2 juillet par Laure Friscourt, Directrice Générale Adjointe et membre du jury.
The 2025 edition provides a nuanced overview of the mindset of beauty professionals. Discover the key insights from the Beauty Perspectives study, unveiled at the 2025 Stratégies Beauty Awards:
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An industry in transition but confident: 87% of professionals say they are optimistic over the next 3–5 years, despite a period of rationalization.
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New horizons ahead: The Middle East, India, and Southeast Asia are seen as the main drivers of growth for the sector.
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Reinvented consumer expectations: Effectiveness, transparency, personalization, and commitment have become the new standards.
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AI as an accelerator: Diagnosis, advice, personalization, activation… technology is transforming the beauty experience.
Do these themes resonate with you? Do they impact your business and strategy? Our teams are available to discuss them with you and provide further commentary.
For more insights, download the full report.