While hydration is universally recognized as essential for good health, it is sometimes neglected in the daily habits of the French. With this in mind, the French brand Hydratis, which has been committed to democratizing effective hydration for the past 6 years, decided to take a closer look at this reality by conducting a study with Omnibus by Ifop.
Jérémy Boué, co-founder of Hydratis, reveals the main findings, and shares the concrete actions taken by the brand to meet this health and prevention challenge.
Question 1: Could you tell us a little about Hydratis, and why did you decide to launch this study on French hydration with Ifop?
Hydratis is a French brand specializing in body hydration. Our mission is to enable everyone to stay better hydrated on a daily basis, thanks to products that facilitate an adequate intake of electrolytes and essential minerals, and provide a light, fruity natural taste. Since our creation 6 years ago, we have been committed to raising public awareness of the importance of hydration, which remains a fundamental pillar of health and well-being, but one that is too often neglected. It was precisely to gain a better understanding of French people’s behaviours, attitudes and perceptions regarding hydration that we decided to carry out this study with Ifop. This approach is in line with our desire to base our actions and innovations on reliable and representative data, in order to respond as closely as possible to consumers’ real needs.
Question 2: The study reveals that, while 94% of French people consider hydration essential to their health, 78% do not respect the recommendations in this area. This paradox echoes your mission at Hydratis. How do these results inspire you as a committed player in this field?
These results confirm an observation we make on a daily basis: there is a real gap between awareness of the importance of hydration and its practical application. This paradox underlines the need to support the French with simple, practical solutions adapted to their lifestyle, but also to continue raising awareness of the consequences of insufficient hydration. As committed players, these figures remind us that it is essential to pursue our educational mission and make hydration accessible, enjoyable and anchored in daily habits. They also reinforce our conviction that better information and innovative products can help bridge the gap between intention and action.
Question 3: Given these findings, what are Hydratis’ next steps or actions? How will these results feed into your priorities or future initiatives in terms of awareness or innovation?
We’re going to use these findings to step up our awareness-raising program, in particular by developing information campaigns targeting the key times of day or life when the risk of dehydration is highest. In terms of innovation, we are continuing our research with our team of scientists to propose ever more practical protocols adapted to different profiles and needs: sportsmen and women, active people, seniors… This data will also feed our thinking on how to improve education around hydration, notably through partnerships with health and sports professionals.
Finally, as a brand, we want to help establish a genuine culture of hydration in France, and also in Europe, by placing this subject at the heart of public health concerns and everyday well-being.
