Analyze markets & detect opportunities

OUR VISION

Put early signs and underlying trends into perspective. By combining a sociological approach with a strategic examination of local and international trends, you will be in a position to identify your real growth drivers.

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66 %

of decision-makers feel they lack visibility on growth drivers over the next three years.

(Ifop for Bpifrance Le Lab, 2023)

YOUR CHALLENGES

Detection of latent or untapped growth areas

A fresh look at the market enables to identify potential that is sometimes overlooked by conventional approaches.

Staying ahead of industry changes

Understanding what is really changing in terms of behavior and expectations allows to piece together a long-term vision.

More precise pinpointing of investment priorities

A better understanding of future value drivers enables to allocate one’s resources more strategically.

Fields of action

VISION[S]
France Observatory
Insight Series

Deciphering the trends that will shape tomorrow’s world

VISION[S] is an annual international prospective study that identifies emerging trends and their implications for economic and institutional stakeholders. Combining international qualitative intelligence, interviews with experts and creative influencers, as well as quantitative research conducted on three continents, this approach enables you to decipher the trends that will shape the future.

Decoding changes in French society

Values, aspirations, lifestyles, consumption, relationship to work or media behavior… The France Observatory offers a 360° view of changes in society. Every year, it surveys 6,000 French people aged 15 to 74. Thanks to its historical records, it enables you to set apart major and emerging trends, establish solid diagnoses of the current situation, and anticipate the fundamental movements that will structure France in the future.

Objective data on social issues

The Insight Series are a set of user-friendly thematic studies designed to decipher major consumer and social trends. “Men and beauty”, “ingredients”, “labels”, “second-hand”, “the impact of climate on skin”... Each edition provides insights, key figures and expert analysis to fuel your content, your narrative and your strategic thinking.