Anticipate and manage media and reputation crises

OUR VISION

At a time when crises are becoming more frequent, more brutal and more widely publicized, it is crucial to move away from a reactive approach to a culture of preparation and anticipation.

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71 %

of French people believe that brands must react quickly in the event of a crisis, including topics affecting society at large

(Ifop for No Com, 2023)

YOUR CHALLENGES

Identification of areas of vulnerability upstream

Mapping perceived risks helps to anticipate controversy and avoid escalation.

Maintaining a coherent narrative in sensitive situations

In crisis situations, clarity, transparency and rapid communication are key to credibility.

Rebuilding trust post-crisis

Measuring the effects on your image, understanding perceptions and adjusting your strategy are essential for a lasting recovery.

Petitions Observatory
Reputation audit

Dive into the heart of citizen mobilizations

A true barometer of social activism, the Petitions Observatory analyzes the causes that mobilize people. What’s at stake for your organization? Anticipating emerging debates, capturing deep-rooted expectations, and providing input for your statements and engagement strategies.

Anticipate risks and secure your choices

Takeover, partnership, company transfer or brand hygiene… Our reputation audit is designed for when the outcome really matters. It assesses the reputation of your company, your decision-makers/executives or your brands, based on publicly available sources. It provides you with a clear risk index – from favorable to unfavorable, risky, neutral or mixed – enabling you to anticipate crises, detect no-go areas and inform your strategic decisions.