Anticipate societal changes

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Our vision

Take action in the face of cultural change: go beyond short-term analysis, identify lasting shifts and anticipate what is profoundly transforming society, or what will reshuffle the cards in your sector.

Let’s talk about your markets

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Your challenges

Adapting the offer to changes in usage and value

Understanding changes in perceptions helps us remain relevant and desirable.

Anticipation of major changes in the market

A good understanding of social and sectoral trends will help make the right choices in the medium and long term.

Strengthening one’s role in society

By integrating societal movements into one’s strategy, the company becomes a committed player, not just an observer.

Fields of action

AI SHIFTERS by Ifop

AI, the new channel of influence in the customer journey

Searching, comparing, recommending or deciding… Generative AI is establishing itself as a new intermediary in the purchase process. It is profoundly redefining the way the French – and Gen Z in particular – choose and consume brands.

Find out more AI SHIFTERS by Ifop

Contact us

Got a project in mind?

Feel free to share it with us.

Choose a file
Max. file size: 10 MB.
* The data you provide in this form will be processed and stored solely for the purpose of responding to your request and keeping a record of its processing. Your email address will also be used to subscribe you to our newsletter and receive news from Ifop Group, including its subsidiaries. You can unsubscribe at any time via the link provided in each of our communications. By clicking on « Send my request », you agree to the collection of information relating to your browsing on our website for the purposes of managing our customer relationship. Find out more about the management of your data and your rights.

Share your brief

If you don’t have one, we can build it together

I need help! Post your brief

A good brief includes your problem, your target audience, the themes you want to explore and other key elements.

Working together
Do you have specific questions? You can contact us.
69 %

of general managers believe that societal changes are having a direct impact on their business model.

Ifop for Occurrence, 2023