Design engaging user experiences

OUR VISION

Capture your audiences and drive customer engagement by creating memorable, useful, intuitive and emotionally engaging experiences.

Let’s talk about your audiences

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25 %

of customers abandon a brand after just one bad experience

McKinsey, 2016

Your challenges

Creation of simple, intuitive, frictionless routes

Eliminating irritants directly improves conversion and retention rates.

A blend of practicality, aesthetics and emotion

An engaging UX promotes brand awareness and positive word-of-mouth.

Instilling meaning to experience

A well thought-out UX expresses brand value and impacts both preference and business performance.

Fields of action

Experience Aura

Assess your brand’s perceived value

Experience Aura is an Ifop Group proprietary approach. It measures the overall power of the customer experience, beyond transactional touchpoints alone. By integrating emotions, projected image and relational experience into a single holistic indicator, Experience Aura also enables us to capture what your brand embodies, its lasting impact, or what it makes people feel.

Learn more about Experience Aura

Contact us

Got a project in mind?

Feel free to share it with us.

Choose a file
Max. file size: 10 MB.
* The data you provide in this form will be processed and stored solely for the purpose of responding to your request and keeping a record of its processing. Your email address will also be used to subscribe you to our newsletter and receive news from Ifop Group, including its subsidiaries. You can unsubscribe at any time via the link provided in each of our communications. By clicking on « Send my request », you agree to the collection of information relating to your browsing on our website for the purposes of managing our customer relationship. Find out more about the management of your data and your rights.