Map your stakeholders & competitors

Hiver neige, baskettes, sol

Our vision

Keeping an eye on your competitors is no longer enough. Today, it’s crucial to understand your entire ecosystem and how it can reshape the rules of the market.

Let’s talk about your markets

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Hiver neige, baskettes, sol

Your challenges

Identification of influencers beyond direct competitors

It’s no longer just a question of keeping up with direct competitors, but also with the cultural, media and social figures who influence representations.

Insight into new alliances or tensions

Mapping stakeholders enables to anticipate power relationships and opportunities for collaboration or differentiation.

Enhanced strategic agility

A clear vision of the competitive landscape enables to quickly adjust your posture, offer or communication.

Fields of action

Competitive intelligence

Map, understand and influence your ecosystem

Key players, potential allies, influencers, media, NGOs… More than a simple benchmark, our approach to competitive intelligence is based on a detailed mapping of stakeholders. We analyze the dynamics of influence and early signs. Our ambition? To help you anticipate market trends, refine your positioning and strengthen your influence strategy.

Share your brief

If you don’t have one, we can build it together

I need help! Post your brief

A good brief includes your problem, your target audience, the themes you want to explore and other key elements.

Working together
Do you have specific questions? You can contact us.
59 %

of decision-makers say that their competitive intelligence does not take sufficient account of new or peripheral players on the market

(Ifop for Indexel, 2023)