Map your stakeholders & competitors

OUR VISION

Keeping an eye on your competitors is no longer enough. Today, it’s crucial to understand your entire ecosystem and how it can reshape the rules of the market.

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59 %

of decision-makers say that their competitive intelligence does not take sufficient account of new or peripheral players on the market

(Ifop for Indexel, 2023)

YOUR CHALLENGES

Identification of influencers beyond direct competitors

It’s no longer just a question of keeping up with direct competitors, but also with the cultural, media and social figures who influence representations.

Insight into new alliances or tensions

Mapping stakeholders enables to anticipate power relationships and opportunities for collaboration or differentiation.

Enhanced strategic agility

A clear vision of the competitive landscape enables to quickly adjust your posture, offer or communication.

Fields of action

Competitive intelligence

Map, understand and influence your ecosystem

Key players, potential allies, influencers, media, NGOs… More than a simple benchmark, our approach to competitive intelligence is based on a detailed mapping of stakeholders. We analyze the dynamics of influence and early signs. Our ambition? To help you anticipate market trends, refine your positioning and strengthen your influence strategy.