Optimize the performance of your product portfolio

OUR VISION

In-depth understanding of usages, role of specific products… Manage your range with precision and design impactful product or category strategies. For optimized range profitability and clarity.

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63 %: of marketing managers say their product portfolio is not sufficiently aligned with current market expectations.

Ifop for Occurrence, 2023

Your challenges

Assessment of the role of each product within the range

Identifying products that are loss-leaders, boost loyalty or have a high profit margin enables to build a coherent and strategic range architecture.

Optimized coverage of customer needs

A better understanding of usages makes it possible to fill in the gaps or eliminate costly redundancies.

Improved overall profitability

Rationalization without loss of appeal means higher sales efficiency and greater impact on shelves or in catalogs.