Stand out on a social issue & get people talking about you

OUR VISION

Being in the news without displaying an opportunistic attitude entails greater legitimacy, a strong connection with your audiences, and the opportunity to generate a lasting positive influence.

Let’s talk about your influence

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64 %

of French people expect brands to show a commitment to major social issues.

(Ifop for W, 2023)

YOUR CHALLENGES

A legitimate territory for expression

Identifying a specific topic that mirrors your identity strengthens your brand’s coherence and the impact of your messages.

Creation of a strong emotional and cultural bond

Echoing the values of one’s audience generates adhesion and engagement, while leaving a lasting impression.

Anticipation of media reactions and impact on reputation

Speaking out requires a strategic framework and monitoring mechanisms to prevent the process from backfiring.

Fields of action

Published surveys
Societal studies
Expert intervention

Make your point of view heard in the public arena

Being a leading research institute when it comes to social issues, we can help you make your voice heard in the public debate. Publishing a survey means positioning your brand or organization on a strategic subject, capturing the attention of decision-makers and the general public, and asserting your legitimacy thanks to our widely acknowledged expertise and powerful media network.

Reveal the social significance of your mission

Think beyond your brand’s business purpose. It also has a social role to play. Thanks to our societal studies, we can help you identify your raison d’être, rooted in contemporary expectations. This is a powerful tool for enhancing your reputation, your public relations and your influence strategy.

Give your speech resonance

Why not rely on a legitimate voice from outside your organization to embody your issues? Bringing in experts can provide an objective, recognized perspective to lend credibility to your message in the media, at events or with your stakeholders.