Test and evaluate your products

OUR VISION

Testing each of your products beyond their appeal has become indispensable. Understand how they are perceived, used, understood and compared, and limit the risk of failure.

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69 %

of insufficiently tested launches fail to meet their 12-month sales targets.

Ifop for Deep Opinion, 2023

Your challenges

Optimization of key product mix variables

Packaging, name, claim, price… every detail counts when it comes to impressions and decision to buy.

Reinforced impact at the critical moment of choice

Ensuring that the product is understood, valued and preferred over the competition increases conversion at the point of sale or online.

Secure marketing and sales investments

Testing enables to focus on the most promising products, and limit losses on those that need adjustment.

Fields of action

GOAL & CUT
Sniff Test

Test your products rigorously, anywhere.

Evaluate your products at every stage of development with our BUT (branded) & CUT (blind) systems. We test not only the product’s intrinsic performance, but also the overall impact of your marketing mix, under real or controlled conditions. Our teams design hybrid, operational approaches that can be deployed simultaneously in several countries. Our aim? To provide you with guidance with regard to your product launch, repositioning or differentiation decisions.

Assess the very first olfactory impact of your product

Fragrance, skincare, cleaning or laundry products… Test your product’s first olfactory impression as soon as you open the bottle or packaging with our Sniff Test. What’s its asset? It focuses on the immediate attractiveness and memorability of the scent: key factors in the purchasing decision. Used upstream or in parallel with a usage test, it can be administered on its own or as part of a more comprehensive protocol, in France or abroad.