Test and evaluate your products

Our vision
Testing each of your products beyond their appeal has become indispensable. Understand how they are perceived, used, understood and compared, and limit the risk of failure.
Let’s talk about your innovations
Got a project in mind?
Feel free to share it with us.

Your challenges
Packaging, name, claim, price… every detail counts when it comes to impressions and decision to buy.
Ensuring that the product is understood, valued and preferred over the competition increases conversion at the point of sale or online.
Testing enables to focus on the most promising products, and limit losses on those that need adjustment.
Share your brief
If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
- 69 %
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of insufficiently tested launches fail to meet their 12-month sales targets.
Ifop for Deep Opinion, 2023