Test the impact of your communication strategy

OUR VISION

A carefully assessed communication campaign is more effective, to-the-point and yields better returns. Test their impact to adjust your messages and maximize effectiveness.

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63 %

of marketers say that the lack of granular data prevents them from accurately assessing the impact of their marketing campaigns.

Deloitte Digital Marketing Trends, 2024

Your challenges

Secure media investments

Validating real impact helps optimize campaign strategies and better allocate budgets.

Message adjustments in real time

Rapid assessment offers real-time adaptability to maximize performance.

Enhanced effectiveness of the communication strategy

A better understanding of the drivers of appeal and influence enables to build more powerful systems.

Our proprietary solutions

What we offer

Impact communication
Custom Dashboards
Employee experience
Internal climate
Ifop Group

Manage your communication strategy in an impactful and responsible manner

Occurrence, our expert brand in communications measurement, evaluates your systems using customized KPIs and recognized benchmarks. Our solutions enable you to measure the effectiveness, coherence and footprint of your campaigns, both in France and abroad. This strategic support makes it easy for you to adjust, justify and transform your communication strategy.

Occurrence

Manage your performance in real time

Whether you need to visualize the results of a study or track your communication or marketing indicators, our dashboards offer you a clear, dynamic and personalized platform. Entirely tailor-made, they make it easier to read insights, facilitate decision-making and enhance the impact of your actions on your stakeholders.

Ifop Opinion
Ifop Group

Listen to your employees to act sustainably

We offer a structured, proven approach to assessing the internal climate within your organization. Using barometers tailored to your needs, we gather your employees’ feelings, identify areas of tension or pride, and help you manage your HR, managerial or CSR action plans. Our experts support you on a day-to-day basis by deploying large scale, inclusive systems – even in complex, multi-site environments with heterogeneous profiles.