Our areas of expertise
Our vision
A wide range of expertise, unique solutions.
Because your challenges are complex and require comprehensive solutions, we draw on all our know-how to support you at every stage of your project.
The human advantage: our conviction
At IfopGroup, artificial intelligence remains a tool for understanding individuals. Data from real respondents, orchestration by our experts, respect for ethics, we make people our real competitive advantage in AI...
Our expertise
Making the most of data analysis
A set of methods and technologies for collecting, structuring, processing and analyzing data. What’s at stake for your organization? Extracting concrete, actionable insights. Data Analytics enriches all other areas of expertise, thanks to its processing power, analysis speed and refined interpretation.
Our methods & approaches
The power of numbers to serve objectivity
Quantitative research provides a reliable measure of behavior and trends. We draw on highly qualified experts, unrivalled statistical rigor and proven methods to transform your data into clear, comparable and immediately actionable insights.
Exploring imaginary worlds to optimize decisions
Our qualitative research adds depth to the challenges you face and feeds your strategies. Combined with our quantitative research, and further enriched by our strategic planning know-how, this expertise sheds light on insights that are alive, tangible and immediately relevant for your decision-making.
Reliable, actionable answers every week
Omnibus is a smart, fast and cost-effective way to test an idea, take the pulse of a market or validate a hunch. From questionnaire creation to feedback, our experts work with you to optimize the process, combining agility and relevance.
Complex study systems with high strategic value
Our multi-disciplinary teams design and manage tailor-made fieldwork with a 5,000 to 150,000 interviewee capacity, including rare targets, over long periods of time and on sensitive subjects. Our large-scope surveys are designed to produce robust, actionable studies with high strategic value.
A local playground run by professionals
Every day, trained and supervised interviewers are deployed throughout France. Thanks to a variety of data collection methods – face-to-face surveys, event-based studies or long-term monitoring – the teams head out to meet citizens and consumers in person. Thanks to specialized training, high-performance solutions and relevant media, they guarantee a smooth, high-quality fieldwork process that’s as close as possible to the realities on the ground.
An integrated workshop for your large-scale surveys
A dedicated in-house team can rapidly mobilize experienced teams to handle the logistics of large-scale operations. Sending letters, parcels or products to identified panels: each stage is handled with rigor, serving public and private stakeholders alike. This integrated workshop guarantees fluid, secure and responsive management, adapted to the specific needs of each project.
What if your next opportunity started here?
For over 85 years, we’ve been putting the understanding of individuals at the heart of decision-making. Joining the Ifop Group means becoming part of an international ecosystem of experts in marketing and societal research, guided by curiosity, rigor and the desire to shift the boundaries.
We support the biggest brands in their transformations, by combining methodologies to examine multiple perspectives and cultures. Here, every assignment is an opportunity to create value, feed strategic thinking and take concrete action in a world on the move.
What if it all started with you?