When celebrities reshape today’s society
Case study: Media
Need
2 major media outlets examine the role of celebrities in France: actual influence, fascination, values transmitted and iconic figures of our time.
Approach
This survey of 1,500 French people enabled a qualitative analysis of generations X and Z, culminating in a carefully curated presentation at a PR event.
Impact
A study with a strong sociological dimension that reveals the power of attraction of celebrities and consolidates the Group’s legitimacy with regard to analysis of cultural trends.
Deciphering the impact of celebrities, step by step
Understanding the French and their stars
A large sample of 1,500 French people aged between 15 and 75 was surveyed to understand their relationship with stars and celebrities, providing a solid basis of numerical data, and enabling detailed assessment of the breadth and diversity of perceptions.
Diving into generational influence
In-depth discussions enable to decode the role played by celebrities among generations X and Z. This qualitative wave explores collective mindsets, projected values and societal impact, revealing how each generation constructs itself around these models.
Revealing results in an exceptional setting
The results were unveiled at an exclusive presentation, designed as a PR highlight. The key findings were shared with a select audience, while emphasizing the role of the media in the analysis of social and cultural trends.
Yesterday’s stars are giving way to a more diverse range of celebrities, revealing a landscape dominated by social media, where their power of attraction is measured in influence.
Lise Brunet
Sociovision
The media, key witnesses to society
By shedding light on the cultural and social influence of celebrities, this study reinforces the role of these media as privileged observers of societal transformations, and asserts their status as vital points of reference in the world of public figures.
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