ESOMAR Congress 2025 : Strategic and Cultural Foresight

  • Ifop Group
  • Brainvalue
  • Automotive and mobility
  • Banking, finance and insurance
  • Beauty and well-being
  • Energy and utilities
  • Food and consumer goods
  • Luxury
  • Media and entertainement
  • Public affairs
  • FR
ESOMAR Congress 2025

Strategic and Cultural Foresight

Imagining possible futures through a foresight approach applied to mobility, society and innovation to 2050.

Changes are set to accelerate as a result of technological, demographic, geopolitical, cultural and climatic upheavals. Based on the Renault Mobility 2050 project, we will present our foresight approach to help brands anticipate the impact of the future on their business.

Nicolas Riou, Brain Value (IFOP Group), France

Alain Klapisz, Renault Group, France

Share the article