A look back at In-Food, our morning event dedicated to major changes in the food industry!
On April 29, the Ifop Group launched the 1st edition of In-Food: an annual meeting to understand the major transformations in the Food & Beverages sector. This exclusive morning event brought together a large number of professionals ready to anticipate tomorrow’s trends, analyze developments in the food ecosystem and discover the strategic levers to activate for their businesses.
The event was 100% Ifop Group Food expertise, enriched by the synergies of its entities (Ifop, Sociovision, Occurrence, Deep Opinion and Brainvalue).
The morning was structured around several highlights:
- The French mental map of food: how does the pleasure/health/price trio organize itself in their minds? by Aurélie Rossi Crouzet
- A three-voice roundtable with the participation of Gulfstream Communication to decipher the levers of preference, with a call for greater coherence, legibility and attention in the face of saturated, weary or distrustful consumers. > Lise Brunet, Vincent Delbecque and Héline Ottin-Pecchio
- A double socio-cultural perspective to gain perspective: first with Jérôme Fourquet, who has drawn up an exclusive map of French tastes; then with Remy Oudghiri, for an international reading of dominant food imaginations and models.
- And finally, Cécile Gorgeon identifies three key areas for brands to follow in the future: connecting better with Generation Z, restoring value to the brand, and reconciling the tensions between accessibility, engagement and desirability.
An immersive experience designed to inspire, in an exceptional location: Plantation Paris, perched on the rooftops of the capital, to get a bird’s eye view of the major Food & Beverages trends.