Symposium du Luxe – The challenges facing European luxury
Does European luxury still have a monopoly on desire?
Can it open up without diluting itself, innovate without denying its heritage? This is the spirit behind the Symposium du Luxe – Les défis du luxe européen, a day of reflection on the major changes facing a sector at a crossroads.
Groupe Ifop is proud to be a partner of this first edition, alongside Journal du Luxe, frog, Capgemini, The New York Times and Groupe Les Echos-Le Parisien.
Taking part in this event was an obvious choice.
As decipherers and strategists alongside the major houses, we have been working for years with luxury players to understand the cultural and societal upheavals that are redefining imaginations and transforming the relationship between brands and their audiences.
What place is there for meaning, emotion and commitment in an increasingly technological industry?
How can we combine excellence, desirability and sustainability in an uncertain economic context?
Nicolas Riou (Managing Director of Brainvalue) and Rémy Oudghiri (Managing Director of Sociovision – Groupe Ifop) will be taking part in a round-table discussion to share their views on the major transformations underway.
The Ifop Group’s Luxury teams will also be on hand to exchange views with participants, share their analyses and provide food for thought on the future of European luxury.
This partnership is fully in line with our mission: to understand new imaginations, decipher consumer aspirations and support brands in their transformations.