Masterclass India #2: a second edition for a strategic market
As part of our in-depth exploration of the world’s major geographies, we’re continuing our tour of the Indian market.
Following the success of our first Masterclass, dedicated to “The New Face of Luxury in India”, we are pleased to present a second edition focusing on an essential theme for understanding this unique market: TIME.
In India, the relationship with time sets the pace of life and impacts the consumption of luxury and beauty products.
It is essential for brands to understand India’s different temporalities:
- The infinite time of longevity
- The ancestral time of know-how
- The time of frenetic luxury and beauty consumption
The Ifop Group teams invite you to preview this second edition of the India Masterclass, with exclusive new content including access to a specific quali/quanti study for those attending.
AN EXPERIENCE THAT RESONATES
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