Hybrid Quant: Unlocking Rare Audiences with Synthetic Data Done Right
In today’s fragmented market, understanding niche and underrepresented audiences is no longer optional; it’s essential. But traditional research methods struggle with cost, scale, and reliability. L’Oréal, Ifop, and Fairgen came together to solve this challenge, creating a hybrid quant model that combines real people with carefully validated AI-augmented data. The result? A proven methodology that turned pilot tests into enterprise practice at L’Oréal, stabilizing brand segmentation, strengthening product benchmarks, profiling niche users, and expanding U&A studies across regions.
Join to learn:
- Not all synthetic data is created equal. Learn how to spot the reliable few in a sea of hype.
- See how AI-augmented quantitative research makes rare audiences visible and actionable.
- Explore the future of market research, from predicting missing answers to redesigning how surveys are structured.
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