Today, dog grooming remains above all a domestic practice favored by the vast majority of owners, underlining the strong bond between “pet parents” and their companions. Against this backdrop, the DOUXO brand, experts in pet skin care for over 20 years, wanted to take a closer look at this reality through a study conducted by Omnibus by Ifop.
Amandine Laulhe, Marketing Manager for Douxo in France, shares with us the main findings of this study, as well as the strategies and innovations developed to meet the expectations of owners concerned about their pet’s well-being.
Question 1: Could you introduce yourself and tell us a little about your brand’s positioning and the issues that led you to carry out this survey of dog owners?
I’m Amandine LAULHE, Marketing Manager for the DOUXO brand in France.
As experts in pet skin care for over 20 years, we know that a dog’s skin is just as sensitive as a baby’s. That’s why it’s essential to take care of it. That’s why it’s essential to take care of it with adapted products. That’s why we’ve created DOUXO Spa, the expert brand in ultra-safe daily care for dogs and cats. A complete range of skin and coat care products adapted to the specific needs of each animal:
-97% ingredients of natural origin
-0% controversial ingredients
-by the #1 veterinarian-recommended brand
-made in France.
We also know the extent to which the place of pets in families is changing, and how our customers have become true “pet parents”. It therefore seemed important to us to carry out this study to better understand the place that grooming, and grooming in general, takes in the family and its budget.
Question 2: The study shows that dog grooming remains above all a very domestic practice, with a very large majority of owners preferring to bathe their dogs at home (87%), particularly in the bathroom, and following a strong seasonal logic with summer peaks.
How do you analyze these behaviors, and how do they influence the development of your product ranges and your advice to pet owners?
This study reinforced and confirmed a number of points: grooming remains a predominantly domestic practice, with 87% of owners preferring to bathe their pets at home, often in the bathroom. This behavior can be explained by several factors: the search for practicality, the importance of the emotional bond and the moment of complicity with their pet, but also a desire to control costs. The seasonal dimension, with summer peaks, reflects a heightened sensitivity to the animal’s hygiene and comfort during hot periods, when outings are more frequent and the risk of soiling greater.
These findings have a direct influence on the development of our ranges. In fact, our products are specifically designed to meet the needs of domestic use: formulas that lather well and are easy to rinse, ergonomic bottles that are easy to use, and no-rinse products.
We’re also stepping up our educational advice for owners, via digital media, to help them learn the right grooming gestures, prevent common mistakes and promote the unique human-animal bond on a daily basis.
Finally, this trend is driving us to innovate towards ultra-gentle, ultra-safe formulations, with 97% of ingredients of natural origin and no controversial ingredients, in line with the expectations of owners concerned about their pet’s health.
Question 3: How will these results feed into your strategic thinking and future projects?
This study reinforces our determination to develop solutions that fit naturally into the daily lives of pet owners, and meet their expectations in terms of practicality, safety and animal well-being.
Our next innovations will be in this direction, with ultra-gentle, practical formulas and formats designed for everyday, domestic use. We want to support pet parents with ultra-safe solutions that are easy to integrate into their care routine
