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EURO-ROLLING 2019
EURO-ROLLING 2019 "Daily European Elections Update"
EVERY DAY AT 6PM STARTING THURSDAY 7 MARCH :
FRENCH VOTING INTENTION FOR THE EUROPEAN ELECTIONS
Ifop and Fiducial, two pioneers of the Rolling method since the 2012 presid…
[Interview for CPP Luxury] Luxury and retail trends in sub-Saharan Africa
Interview of Martine Ghnassia by Terri Cohen, CPP Luxury
You have produced an outlook study on sub-Saharan Africa for makers of luxury goods: Luxury & Retail Trends in Sub-Saharan Africa, and on the significant development of luxury go…
IFOP enhances its services with the acquisition of SOCIOVISION
IFOP acquires SOCIOVISION, a company recognised as a benchmark in the field of sociological studies dedicated to the understanding of consumer behaviour and the anticipation of changes in society.
SOCIOVISION was created in 1954 under th…
The new Chinese traveler is independent and looking for unique experiences
Over 700 million Chinese people travelled recently during “Super Golden Week” which combined the National Day and Mid-Autumn Festival holidays, according to figures from the China Tourism Academy. And about half of them, or nearly 350 million, tr…
Hot trend in China: Live-streaming apps turn Nobodies into Internet Celebrities and offer unique money-making opportunities.
A pretty woman casually dressed, eating noodles and talking about the makeup she is planning to buy. A handsome man gazing at the webcam in silence. A lady singing a cappella in her living room. What do they have in common? Hundreds of thousand…
Brand Equity : 3 key aspects
Evaluate the health of your brand and monitor it over time. Understand its positioning and that of your competitors around 3 key aspects: visibility, desirability and territory.
Key issues:
In a world where consumers are increasingly …
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