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Brand Essence
New for 2025
Brand Essence
Reveal your brand’s deep DNA
A qualitative strategic tool designed to explore the foundations of your brand’s identity. By mobilizing approaches such as strategic planning, semiology and trend detection, it brings to light the emotional, cultural and symbolic forces that structure your relationship with your audiences. It’s an essential tool for (re)defining your brand platform, nurturing your storytelling or supporting changes in positioning.
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