Energy & services

Prise de vue aérienne paysage campagne éolienne nuage

Our playground

We reveal the expectations of citizens and customers to help energy stakeholders make strategic, distribution and communication decisions.

Hot topics

01
  • Energy & services | Behavior

Responsible attitudes: day-to-day trade-offs

Heating, water, lighting, mobility… Responsible attitudes are permeating every aspect of domestic life. While it is sometimes somewhat of a constraint, it is also becoming a conscious choice. Service providers need to understand the levers of acceptance in order to adapt their offer and encourage good practices.

Panneau solaires coucher de soleil et éoliennes
02
  • Energy & Services | Transition

Green energy: Europe in focus

Europe’s renewable energy ambitions clash with local perceptions. Cost, efficiency, acceptability: stances vary from one country and region to another. Stakeholders need to adapt their communication strategy to bolster the collective momentum.

03
  • Energy & Services | Customer Relations

Bills: when a service touches on a sensitive topic

Whether it is electricity, water or gas, bills are becoming a point of friction. They concentrate misunderstanding, mistrust and anxiety. For providers, this is also an opportunity to educate, explain and build more transparent and engaging relations.

Bureau rempli de papier et femme tenant une facture dans ses mains
04
  • Energy & Services | Innovation

Connected infrastructures, a promise to be embodied

Remote meter reading, leakage alerts, consumption monitoring… The promises of the smart city have yet to be fully realized. Public services need to demonstrate in concrete terms how technology can improve daily life, with a focus on user-friendliness.

05
  • Energy & Services | Opinion

Essential services: image and duty to set an example

Energy suppliers, water distributors, local providers: everyday services are at the heart of society’s expectations. They need to reassert their role with regard to social and regional cohesion, while making a visible commitment to the planet and social justice.

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Our specialists

Jérôme Benoit

Ifop Marketing

Assaël Adary

Occurrence

Jocelyn Munoz

Deep Opinion

Rémy Oudghiri

Sociovision
Image Laurent Tison

Laurent Tison

Ifop Marketing

Got a project in mind?

Feel free to share it with us.

Need more info?

If you prefer, we can discuss it.

Testimonials

What our customers say about us!
Ifop Marketing
The French have a clear expectation: to make renewable energy a concrete reality, with benefits that can be felt by everyone.

Dominique Wood-Benneteau

Communications and Brand Director, ENGIE

Ifop Marketing
Citizens are ready to support projects that combine energy transition and agriculture. And that’s exactly what we’re all about.

Christophe Dumas

Managing Director, Samsolar

Ifop Marketing
We are committed to contributing to this collective movement and supporting professionals in this transition, which is becoming more and more of a necessity every day.

Laura Saraga

Strategic marketing project manager at Engie

Ifop Marketing
Enercoop is a network of 11 cooperatives working and campaigning for a local, socially responsible energy transition.

Christelle Kalapnauth

Marketing Manager at Enercoop

Ifop Marketing
Regulations on commercial buildings, solar shading for parking lots, and changes in the energy market require companies to develop their energy strategy immediately

Quentin Derumaux

Partner at Julhiet Sterwen

Sociovision
Today, the French are more interested in “Green Homes” than “Smart Homes”

Florence Delettre

Managing Director, Promotelec

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