We reveal audience expectations to guide media and entertainment stakeholders in their editorial, cultural and strategic choices.
Shorts, infinite scrolling, generative AI… The information journey is becoming fragmented, and the search rationale is facing upheaval. Attention is captured instantly, but loyalty is built differently. Media and platforms need to rethink their relationship with the user, beyond how information is presented.
Streamers, youtubers, influencers… Creators are activating loyal communities and structuring powerful editorial ecosystems. They are becoming strategic partners for brands, shaking up traditional purchase pathways.
Generative AI is transforming not only content creation, but also the way information is searched for, recommended and personalized. It is reshuffling the deck in terms of editorial visibility and brand loyalty. In order to juggle opportunity and legitimacy, stakeholders need to position themselves quickly.
Video games, XR, interactive concerts… Audiences expect immersive, participative experiences. Entertainment is becoming interaction, performance-based and multi-screen. A fertile field of innovation for creating new concepts and reconfiguring the relationship with content.
Retail media is transforming points of sale into advertising exhibition spaces. In entertainment, too, every interface becomes a medium: kiosks, platforms, apps, catalogs. Brands need to articulate branding, content and conversion with an omnichannel rationale.
Got a project in mind?
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Need more info?
If you prefer, we can discuss it.
Feel free to share it with us.
If you prefer, we can discuss it.
With over 20 years’ experience working with public and private players, she supports the media ecosystem in a context of profound changes linked to digital and Artificial Intelligence: globalization of content, increased competition, fragmentation of offerings and new uses. She helps brands stand out from the crowd, create value and seize development opportunities. For more than 8 years, she has been the spokeswoman for the Media Trend Report, a benchmark study conducted among peers, providing a unique insight into the sector’s evolutions and prospects.
Got a project in mind?
Feel free to share it with us.
Need more info?
If you prefer, we can discuss it.
Feel free to share it with us.
If you prefer, we can discuss it.
Aymeric Duny
Head of economics and sport broadcasting at Arcom
Isabelle Novara
Director of Ecommerce & Customer Experience at Manutan
Christelle Leroy,
CSR Director TF1 Group
François Ayme
Chairman, AFCAE
Annabelle Guilly
Research Director, M6 Publicité
Julien Lever and David Gautron
Phygital Employee Experience Managing Partner and Director
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A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
