Public affairs

Political institutions, the justice system, public hospitals, schools… levels of trust are eroding. Behind the criticism: expectations in terms of results, clarity and exemplarity. Measuring tolerance thresholds and re-engagement levers is becoming essential for steering public action.

Civic participation is being reinvented by each generation: online petitions, viral causes and local actions are replacing conventional forms of engagement. Gen Z is responding in its own way, while the older generation is calling for concrete action. Adapting study and action levers to the generations is becoming a key democratic challenge.

Perceived inequalities, feelings of abandonment, regional divides… the geographies of mistrust are intensifying. A detailed study of local experiences, differentiated expectations and dominant narratives enables institutions to adapt their policies and communication strategies.

Teleworking, dispersed mobility, single-parent families… Lifestyle standards are changing fast, but public action is struggling to keep pace. Studying these transformations enables to adjust policies to the realities on the ground, and to avoid the gap between what the institutions provide and actual day-to-day life.

Opinions are no longer forged solely in the traditional media. Social media, community circles, cultural figures… Influence spreads in a diffuse and chaotic manner. Understanding the true vectors of persuasion is key for public and private stakeholders alike.