For the first time in history, older generations are inventing their own codes, rituals and stories. Redefining the place of old age in our society.
The white paper « The Futures of Longevity », produced by Brainvalue – Groupe Ifop in collaboration with Foresight Academy, explores this major transformation: that of a world where longevity is becoming a cultural, social and economic lever.
The fruit of a year’s research and dialogue with Trend Receivers aged over 70, this study sheds light on a generation that is pioneering, curious, lucid and daring. A generation that refuses to be defined by decline. These men and women are reinventing age, contribution and the very meaning of the word « future ».
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