Pour la 1ère édition du Grand Prix Beauté en partenariat avec Stratégies, le Beauty Perspectives Report, conçu par Ifop x Stratégies, a été dévoilé ce mercredi 2 juillet par Laure Friscourt, Directrice Générale Adjointe et membre du jury.
The 2025 edition provides a nuanced panorama of the state of mind of beauty professionals. Discover the main findings of the “Beauty Perspectives” study revealed at the Grand Prix Stratégies de la Beauté 2025:
- An industry in transition, but confident: 87% of professionals are optimistic for the next 3-5 years, despite a period of rationalization.
- Setting course for new territories: the Middle East, India and South-East Asia are the focus of the sector’s growth hopes.
- Reinvented consumer expectations: efficiency, transparency, personalization and commitment have become the new standards.
- AI as a lever for acceleration: diagnostics, advice, personalization, activation… tech is transforming the beauty experience.
Are you interested in these themes? Do they have an impact on your business and your strategy? Our teams are available to discuss or comment on certain points!
For more insights, download the full report.
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