The Ifop Group, a partner of the Paris Luxury Summit, the leading event in the world of luxury, presented an exclusive study on December 13, 2022.
The theme of this year’s event, “Luxopia: utopia, concretely“, offers a journey through all the possibilities, with the speakers coming from different horizons to shed light on this notion. What role the luxury sector will play in the future ? With the geopolitical context and societal aspirations being questioned, what is the path to follow ?
The study conducted by the Ifop Luxe and Sociovision teams in France, the USA and China this year focused on the theme “The visions and utopia of luxury according to its clientele”, was presented by Stéphane Truchi, CEO of the Ifop Group.
“Commitment* and emotion – a cocktail that will make luxury even more desirable than it is today” – Stéphane Truchi, in an interview with CB News.
*(360° commitment: environment, climate, supply chain, production, CSR…)
this YouTube link The complete report is available to download by filling in the form below.
