Your challenges are unique, and so are our solutions.
We combine sector expertise, agility and customized support, bringing rigorous objectivity to each of the economy’s key sectors, the fruit of several decades of recognized quantitative know-how.
How can I turn my brand into a unique lever of growth in a world where consumers no longer follow brands, but choose them, question them or bypass them?
Where are the untapped sources of opportunity, and how can I activate them before my competitors do?
How can customer experience and journeys be optimized to bolster loyalty and differentiation?
How can I stay in constant touch with my customers or prospects to better understand their expectations and quickly test my ideas?
How can I structure my products, services and prices to maximize the clarity, performance and perceived value of my portfolio?
Being luxury sector experts and leaders, we design tailor-made brand equity systems to track image, desirability and exclusivity. A demanding approach to grasp underlying trends and support iconic brands. Luxury Trend Report published annually for 15 years.
In-depth knowledge of the beauty, skincare, haircare and professional markets, to support brands with their launches, repositioning and storytelling. Experts who are aware of cultural changes and the diversity of usages, and involved in the Group’s Beauty Nation community.
Specialists in wellness, natural health, dermo-cosmetics and body-mind routines. Methodologies adapted to sensitive targets, to gain insight into aspirations, hurdles and prescription levers.
A consumer vision connected to realities on the ground. Our teams analyze trade-offs, channels and moments in life to guide brands in their innovation and distribution strategies.
Extensive expertise regarding usages, communication channels and exposure contexts. Our Media & Digital experts work with brands to understand pathways, measure impact and optimize campaigns. Media Trend Report published for 9 years.
Energy, mobility, real estate… Our Services teams have developed a dual approach: customer expertise and an understanding of real-life experience, to develop action plans rooted in reality, and to help manage the trade-offs that users may or may not be prepared to make.
Experts in the banking, financial and insurance markets, analyzing behaviors, expectations and trade-offs to nurture customer relations, image and innovation strategies in a rapidly changing sector, at the convergence point of all transactions, life stages and generations.
Marie-Agathe Nicoli has spent most of her career in market research institutes, after starting out at Michelin. A former Managing Director of Kantar Insights France, she is an expert in brand management and high value-added segmentations, and has worked for major international accounts.
Got a project in mind?
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Need more information?
If you prefer, we can talk about it.
Don’t hesitate to share it with us
If you prefer, we can talk about it.
At IfopGroup, artificial intelligence remains a tool for understanding individuals. Data from real respondents, orchestration by our experts, respect for ethics, we make people our real competitive advantage in AI...
If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
