Personal data protection

GDPR policy for visitors of our website

 

Effective from 08/09/2025

 

This GDPR policy (hereinafter the “Website GDPR Policy”) details the measures implemented within Ifop Group to meet the legal requirements imposed by the French law known as “Informatique et Libertés” and the European General Data Protection Regulation, known as “GDPR”. The website’s GDPR Policy explains how we collect, use and protect personal data (hereinafter “Personal Data”) collected when visiting this Website.

The website’s GDPR Policy does not apply to the collection or use of Personal Data in the market research we carry out. If you find yourself in this situation and would like more information on how we protect your Personal Data, please refer to our dedicated RGPD Policy.

 

1. Personal data collected and purposes of processing

During your visit to our website and when you provide it to us voluntarily, Ifop Group may collect information that may directly identify you, such as your name, address, telephone number and e-mail address.

We will only use your Personal Data in the manner set out in this Website GDPR Policy, and within the limits of the use to which you have consented. We may use your Personal Data for any of the following purposes

  • to respond to requests you may make of us, including providing the services you have requested and participating in activities for which you have registered ;
  • to access and/or download documents, data and information from our website;
  • periodically contact you or provide you with general information and information about our products and services;
  • send you marketing communications about our operations that may be of interest to you;
  • share information with agents, subcontractors or partners of Ifop Group concerning services that these persons or entities provide on behalf of or in collaboration with our company. These agents, subcontractors or partners are required not to use Personal Data other than to provide services to Ifop Group companies. We may, for example, communicate your Personal Data to agents, subcontractors or partners for the purposes of hosting our databases, processing data or responding to your requests for information, but these recipients may not use your Personal Data for their own purposes unrelated to the tasks they perform on our behalf;
  • respond to requests for information from duly authorized public authorities or when required by law
  • consider your application for a position with one of Ifop Group companies and/or send you job offers;
  • to investigate suspected fraudulent activities in connection with the website or the infringement of rights belonging to another party
  • in connection with the sale, assignment or other transfer of the business of this Website to which the information relates, in which case we will require any relevant buyer to agree to process Personal Data in accordance with this Website GDPR Policy.

 

2. Accuracy of Personal Data

We make every effort to ensure that Personal Data in our possession or control, which is used on an ongoing basis, remains accurate, complete, current and relevant, based on the most recent information available to us. If you wish to correct, amend or delete your Personal Data, please contact our Data Protection Officer in the “Your rights” section below.

 

3. Legal basis for processing

In accordance with Article 6 of the GDPR, Ifop Group collects Personal Data only after obtaining the prior, free, specific and informed consent of visitors to its websites. You will find all information relating to the processing of your Personal Data in this website’s GDPR Policy. If you wish to update your cookie preferences, you can change your settings in the “Your cookie preferences” section below.

Ifop Group retains proof of this consent for the period necessary for processing, which may vary depending on the purpose for which the Personal Data is processed.

 

4. Retention period for Personal Data

The Ifop Group guarantees that Personal Data is kept for no longer than is necessary for the purposes for which it is collected or processed, using clear rules regarding retention periods. You will find further information on how long we keep your Personal Data in our Cookie Policy below.

 

5. International transfers of Personal Data

Personal Data submitted through our websites are stored on our servers located in our data center in Paris, France.

Ifop Group is an international group. Your Personal Data may be transferred to one or more Ifop-related companies located in other countries and used for the purposes described above. In order to facilitate our international operations, we may transfer and access Personal Data from all over the world, including to or from the United States, Shanghai or Hong Kong. This Website GDPR Policy remains applicable even if we transfer Personal Data to other countries.

Ifop Group legal entities located outside the European Union have entered into intra-company data protection agreements using the standard contractual clauses prepared by the European Commission. These agreements commit Ifop Group companies located outside the European Union to respect the confidentiality of your Personal Data in accordance with applicable European legislation.

By using this Website, you consent to the transfer, storage and use of your Personal Data within our affiliated companies and non-affiliated suppliers, wherever they are located and within the limits of the purposes to which you have consented. The service providers of Ifop Group companies are contractually bound to respect the confidentiality of your Personal Data.

 

6. Your rights:

Under applicable law, you have the following rights:

  • Access to your Personal Data: Upon written request, we will make available to you, to the extent required and/or permitted by law, the Personal Data concerning you that is processed by Ifop Group.
  • Correction of your Personal Data: if you believe that your Personal Data is inaccurate, you may request that it be corrected.
  • Deletion of your Personal Data: if you consider that it is no longer necessary for us to process your Personal Data, you may request its deletion from our databases.
  • Limiting the processing of your Personal Data: if you consider that the processing of your Personal Data is inaccurate or unlawful, you may request that we limit the processing. We will then only store the data and will not process it in any other way without your consent.
  • Objection to the processing of your Personal Data: if you have previously consented to the processing of your Personal Data by Ifop Group, you have the right to object to such processing on grounds relating to your particular situation at any time.
  • Portability of your Personal Data: you may request to receive your Personal Data in a structured, commonly used and machine-readable format.
  • Decision regarding the processing of your Personal Data after your death: at any time, you or the person you have designated for this purpose may inform us about the processing of your Personal Data after your death, whether this involves deletion, retention or disclosure.

 

In order to exercise any of these rights in relation to personal information we may hold, please submit your request in writing to dpo@ifop.com. When we receive a request for access from an individual, we endeavour to provide the information requested within 30 (thirty) days.

 

7. Cookie policy

7.1. What are cookies and similar technologies?

The www.ifop.com website uses cookies to help us provide you with a better experience when you visit our website. Cookies are text files that are stored on your computer when you visit a site, enabling us to collect information about your browsing experience and adapt our services – for example, by adapting the site’s resolution to that of your screen.

Please note that third parties may also use cookies over which Ifop Group has no control. You can control these cookies, in particular by deleting or blocking them via your browser settings. However, if you set your browser to block all cookies (including necessary cookies), some parts of our website may not function.

7.2. What cookies does Ifop Group use and why?

Type of cookie Purpose
Necessary cookies These cookies are essential to enable you to use the functionalities of our websites. They enable a secure connection, faster loading of our websites, and the storage of your cookie preferences.

Retention period: Up to 2 years.

Customer relationship management cookies (Hubspot) These cookies are used to collect information needed to manage customer relations, in particular when you fill in a form to request a study or submit a brief.

Retention period:6 months
Statistics and audience measurement cookies (Google Analytics) These cookies enable us to collect information on how visitors use our websites, including the pages most frequently consulted, or error messages received from web pages. These cookies collect anonymous information about the pages consulted. All information gathered by these cookies is aggregated and therefore anonymous. They are only used to improve the operation of our services.

Retention period: 1 year

7.3 Your cookie preferences

By clicking on the link below, you can personalize your cookie preferences when browsing our website.

PERSONALIZE MY PREFERENCES

 

8. Changes to the website’s GDPR Policy

Depending on changes in applicable law, we may update our privacy practices and the Website GDPR Policy at any time. For this reason, we encourage you to refer to this Policy at all times. This Policy is effective as of the “last revised” date appearing at the top of this page. We process your Personal Data in a manner consistent with the GDPR Policy of the site in accordance with which it was collected, unless we have obtained your consent to process it differently. By using this Website subsequent to any changes to the Website GDPR Policy, you grant us your free and specific consent to collect, use, transfer and disclose your Personal Data in accordance with the Site RGPD Policy then in effect.

 

 

Consult or download the RGPD Policy for Site visitors

This GDPR Policy does not apply to the collection or use of Personal Data in the context of the studies we carry out. If you find yourself in this situation and would like more information on how we protect your data, please refer to our dedicated privacy policy.