We work with you to grasp new customer expectations and digital trends, guide innovation and reinforce the relevance of your services.
Interest rates, the real estate crisis, fake news… Financial anxiety is spreading across all generations. Understanding people’s perception of risks, institutions and support systems is essential if we are to rebuild a credible narrative on stability.
In the face of automation and standardization of services, the need for proximity is re-emerging. Branches, advisors, presence in the field… Tomorrow’s banking relations will need to combine digital excellence and physical presence on a local level to restore trust.
ESG products, impact promises, green labels… Responsible finance can no longer be based on intentions alone. Customers want proof, results, visible effects. From global to local, impact management is becoming a key area for reassurance and differentiation.
Access to credit, investment, retirement… Women are often still at a disadvantage when it comes to finance. Stakeholders in the sector need to go beyond neutral approaches to build inclusive systems and communication strategies tailored to specific journeys.
Neobanks, investment apps, financial influencers… Touchpoints are changing. The world of banking and insurance is seeing the emergence of new communication and advisory expectations. To remain visible, traditional brands need to decode these trends and adapt accordingly.
Make an appointment with a finance expert
Deputy Managing Director, she manages the Services business and is developing a dedicated expertise in Banking, Finance and Insurance, in addition to Energy, Real Estate and Mobility. Drawing on her experience in managing market intelligence and innovation, she helps companies to give meaning to their data and turn insights into marketing levers.
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Quelques informations pour vous recontacter.
Pascal Michard, Jean-Louis Grosse Delasalle and Patrick Brothier
Chairman and Chief Executive Officer, Monnaie de Paris
Thomas Pauvert
Head of CRM
Pierre Metge
Head of Group Project Steering and Impulse
Omnibus by Ifop, the beating heart of Ifop’s know-how, conducts your surveys in “commando” mode!
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A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
