MASTERCLASS : WHAT’S HAPPENING IN THE US ?
A glimpse into luxury, beauty, retail and the American consumer Last week, the private masterclass organized by the Ifop Group took place on
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Among the Top 5 institutes in France, the human-sized Ifop Group has been the leader in opinion polling since 1938 and a key player in quantitative and qualitative marketing studies in Europe, the USA and China.
Since 2018, Sociovision has enriched the Group’s offer with unique observatories on the market and exclusive data science know-how.
In 2022, the acquisition of Occurrence, an independent research and consultancy institute, and its subsidiary Deep Opinion completes the Ifop Group’s proposal in the evaluation of communications.
In 2023, Brain Value, the leader in qualitative research in France, will give new momentum to its qualitative and strategic planning expertise to provide even more global support to the Group’s clients.
Read the interview of Stéphane Truchi, CEO, who shares the significant events and the prospects of the Ifop group with the arrival of a new shareholder, LFPI, in 2022.
A glimpse into luxury, beauty, retail and the American consumer Last week, the private masterclass organized by the Ifop Group took place on
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And we are together at the heart of this momentum. The Ifop Group continues to grow with unwavering ambition. The diversity of our
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For the 14th year running, the Ifop Group is partnering with Stratégies for the Grand Prix Stratégies du Luxe. Ifop
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In a world becoming increasingly heterogeneous, and with the growing necessity for businesses to explore niche markets, decision-making has never
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We are witnessing a "mirrored" opening of the luxury market in India. This is a conviction shared by our experts Brain Value and Ifop Luxe,
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Initiated in 2014 by CB News and Publicis Media, this important event of the year proposes for the 2023 edition a "FULL PARADOXAL"
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Ifop launches its proprietary app: IfopOnTheGo, a new tool for gathering information worldwide, to tap into the heart of
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On the occasion of the event "Printemps des études" and following months of successful trials, the Ifop Group announced a transformative partnership with
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