We are witnessing a “mirrored” opening of the luxury market in India.
This is a conviction shared by our experts Brain Value and Ifop Luxe, who have carried out qualitative and quantitative studies, ethnographic interviews, accompanied by semiotic analysis and trend monitoring.
A masterclass was organized to raise awareness, convince and enable our privileged customers to experience this new openness first hand.
Tangible, concrete elements were shared, revealing tactical and strategic opportunities for brands in the worlds of jewellery, fashion, accessories, leather goods, beauty, perfumery…
The masterclass also brought together our in-house community who work on a daily basis with customers in the luxury, beauty and wellbeing sectors.
The immersion in Indian culture was completed by a guided tour of the “Bollywood Superstars” exhibition at the musée du quai Branly – Jacques Chirac.
A look back at our Masterclass:
Our experts shared exclusive insights with luxury and beauty customers on the new face of luxury in India.
Stéphane Truchi, CEO Ifop Group and luxury sociologist: “India has an established history of luxury, and we observe the multiplication of rising cities with high potential for luxury brands.”
Nathalie Ternisien, Vice President/ Managing director – Partner at Brainvalue : “We are witnessing a « mirrored » opening : Indian brands open up globally, western brands focusing on the Indian market.”
Noa Mintz, Senior Research Executive, Brain Value : “Indian women know how to navigate between several paradigms that seem contradictory : between Indian heritage and western influence, social pressure and rise of individuality, vibrant image and discretion.”
The study presented at the Masterclass drew on the combined expertise of Brain Value and Ifop Luxe:
- QUAL RESEARCH: In-home ethnographic interviews with affluent women (Mumbai /Delhi); Expert interviews: fashion, luxury beauty expert, trends expert, qualitative researcher, Indian market expert;
- QUANT RESEARCH: 200 online interviews with middle / mid upper-class women, purchasing luxury products, 18-60 y.o., residents of 8 main cities in India;
- DESK RESEARCH: more than a hundred articles and third-party reviews and publications; monitoring trends & local media news;
- SEMIOTIC ANALYSIS: communication analysis of luxury fashion houses (western and Indian); Putting fashion/ collections’ communications into a historical & cultural perspective.
Would you like to deepen your knowledge of the luxury clientele in India?
Book the report* and the presentation with our teams.
*Preferential rate for Masterclass participants.
