MASTERCLASS : WHAT’S HAPPENING IN THE US ?
A glimpse into luxury, beauty, retail and the American consumer Last week, the private masterclass organized by the Ifop Group took place on
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Our Mission
For 80 years, Ifop has been the industry benchmark for opinion polls and market research. Our approach is based on a combination of sector-based expertise, business know-how, forecasting and international vision. Our activity is structured around these areas of expertise with 7 specialist divisions for major sector-specific markets (Opinion, Beauty, Wellbeing, Consumer & Retail, Healthcare, Luxury, Media & Digital, Services), 5 entities dedicated to business know-how (Quali Marketing, Data Management, Client Experience & Large Scope Studies, Omnibus, Panels) and two units, InCapsule by Ifop & Sociovision. An agile company fostering close relationships with its clients, Ifop operates in some fifty countries from offices in Paris, Shanghai and Hong Kong.
To create ever-greater value for its clients, Ifop has identified a guiding principle for its current and future growth: Move To Data Living.
2024 opens to a world on the move
And we are together at the heart of this momentum. The Ifop Group continues to grow with unwavering ambition. The diversity of our
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“Stable dynamics for the various luxury goods categories for 2024”, according to Luxury Trend Report
En partenariat avec : StratégiesFor the 14th year running, the Ifop Group is partnering with Stratégies for the Grand Prix Stratégies du Luxe. Ifop
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DataBoost AI – the generative AI solution developed by the Ifop Group for the analysis of niche data or sub-segments.
En partenariat avec : FairgenIn a world becoming increasingly heterogeneous, and with the growing necessity for businesses to explore niche markets, decision-making has never
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The new face of luxury in India, between heritage and openness
We are witnessing a "mirrored" opening of the luxury market in India. This is a conviction shared by our experts Brain Value and Ifop Luxe,
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The paradoxes of luxury presented at Paris Luxury Summit 2023
En partenariat avec : CB NewsInitiated in 2014 by CB News and Publicis Media, this important event of the year proposes for the 2023 edition a "FULL PARADOXAL"
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IfopOnTheGo : a new information-gathering tool to reach the very heart of the consumer experience
Ifop launches its proprietary app: IfopOnTheGo, a new tool for gathering information worldwide, to tap into the heart of
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[Press Release] The Ifop Group Enters Strategic Partnership with Israeli Startup Fairgen to Transform Market Research Through Generative AI
On the occasion of the event "Printemps des études" and following months of successful trials, the Ifop Group announced a transformative partnership with
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