Le Mag by Ifop Group

Edition 2025

19.09.25

Ifop Opinion

The wheel of fortune: wealth and inequality in France

Learn more

Trends

04.07.25

  • Ifop Marketing
  • FR
  • Beauty and well-being

Beauty Perspectives Report 2025 : When beauty insiders speak out

Photo Laure Friscourt
Laure Friscourt
Deputy general manager
Read the article

04.03.25

  • Ifop Marketing
  • USA

Culture Over Clicks: How Luxury is Winning with Depth not Hype

Read the article

12.09.25

  • Ifop Marketing
  • USA

Surface-level diversity, silenced complexity

Ghita Arbaoui
Assoc. Director Hybrid Team
Read the article

04.03.25

  • Ifop Marketing
  • FR
  • Beauty and well-being
  • Luxury

Interview with Eric Briones “Generation Z & Luxury”

Read the article

16.05.25

  • Ifop Marketing
  • FR
  • Media and entertainement

Media Trends Report 2025: between cautious optimism and accelerated transformation

Isabelle Trévilly
Deputy Head of Media & Digital division
Read the article

Society

  • 23.09.25
  • Ifop Opinion
  • FR

Third wave of the barometer on French people’s perception and use of generative AI

Read the article
  • 23.09.25
  • Ifop Opinion
  • FR

The challenges of retraining and career transition

Read the article
  • 22.09.25
  • Ifop Opinion
  • FR

Perceptions and impacts of tax credits on the use of personal services

Read the article
See all publications
Perspectives from our local teams around the world

Global watches

The question is not whether luxury will recover – it will. But the real problem lies in the lack of creative disruption
The luxury market is at a turning point. Despite global challenges and a modest outlook, the United States remains a key growth driver, with a forecast increase of 4-6% between 2025 and 2026 thanks to favorable economic conditions. However, the future impact of tariffs, exchange rates and potential changes in aspirational consumer behavior remain uncertain.

Read the article

Voices

01
  • Sociovision
  • Beauty and well-being

“My goal is to translate the complex voice of the consumer into concrete opportunities for the company – Norin CHAI, Lancôme Global Head of CMI”

Maryline Nguyen
Expertise Director
Read the interview
Maryline Nguyen
Expertise Director

Deep dives

  • 24.06.25
  • Ifop Marketing
  • USA

1st Edition – Masterclass Korea – 한류 Hallyu – THE KOREAN SOFT POWER

Read the article
  • 04.03.25
  • Ifop Marketing
  • USA

[Subscription] Luxury & Beauty in India Masterclass #2 – The Rhythms of Time: Infinite Time, Ancestral Time, Immediate Time

Read the article
  • 18.04.24
  • Ifop Marketing
  • USA

MASTERCLASS : WHAT’S HAPPENING IN THE US ?

Read the article
See all publications

Here’s a look back at our In-Food event, a morning dedicated to major changes in the food industry!

Vous devez accepter les cookies YouTube pour afficher la vidéo.

Here’s a look back at our In-Food event, a morning dedicated to major changes in the food industry!

A time for exchange and inspiration around new consumer behaviors, sustainability issues and innovations that are reshaping the future of food. Experts, brands and industry players gathered to decipher trends and share their visions.

On stage

  1. 23 Sep
    • Ifop Group
    • Occurrence
    • 08h45-10h15

    Breakfast – Event communication

    Finished
  2. 29 Sep
    • Ifop Group
    • Brainvalue
    • Automotive and mobility
    • Banking, finance and insurance
    • Beauty and well-being
    • Energy and utilities
    • Food and consumer goods
    • Luxury
    • Media and entertainement
    • Public affairs
    • 11h40-12h00

    ESOMAR Congress 2025 : Strategic and Cultural Foresight

    Finished
  3. 30 Sep
    • Ifop Group
    • Occurrence
    • 08h45-10h15

    Breakfast – Mapping Key Opinion Leaders & Influencers

    Finished
  4. 30 Sep
    • Ifop Group
    • Sociovision
    • Automotive and mobility
    • Banking, finance and insurance
    • Beauty and well-being
    • Energy and utilities
    • Food and consumer goods
    • Luxury
    • Media and entertainement
    • Public affairs
    • 14h45-15h05

    ESOMAR Congress 2025 : Bridging the Gaps

    Finished
  5. 18 Nov
    • Ifop Group
    • Ifop Marketing
    • Sociovision
    • Luxury
    • 09h00-12h30

    LUXperience(s): The phygital conference dedicated to new luxury experiences

    Register
  6. 04 Dec
    • Ifop Group
    • Brainvalue
    • Ifop Marketing
    • Luxury

    Grand Prix Stratégies du Luxe 2025

    Register
See all events