Managers’ and executives’ training aspirations
Read the article
You are visiting
-
Opinion
- Marketing
Our mission
For over 80 years, we have been helping public decision-makers, companies and the media to understand and analyze political, societal and workplace dynamics, shedding unique light on citizens’ behaviors, attitudes and aspirations.
Publications
The French and civic-mindedness
Read the article
Popularity indexes – June 2025
Read the article
Balise d’opinion #300 How the French view François Bayrou and the prospect of censure or dissolution
Read the article
The French and responsible finance – Wave 8
Read the article
Territorial imaginaries
Read the article
Our fields of expertise
Ifop Opinion expertise
Current affairs & Politics
Ifop Opinion, the longstanding reference in terms of political research, election polls and public opinion surveys, analyzes current affairs and evaluates the actions of local authorities and institutions. We work with the media, companies and public stakeholders to better understand and anticipate political dynamics.
Ifop Opinion expertise
Corporate & Work Experience
Being specialists in employee experience, employer brand and organizational reputation surveys, we help companies and decision-makers steer their HR policies and decipher the major transformations in the world of work through tailor-made studies.
Ifop Opinion expertise
Society
We analyze the societal and local phenomena that shape people’s lives. Our quantitative surveys explore key areas such as public health, the environment, social investment, new family models and changing lifestyles, to shed light on contemporary social dynamics.
Ifop Opinion expertise
Quali Opinion
Ifop Opinion’s qualitative division explores emerging opinion movements in depth via focus groups and semantic analyses. We highlight citizens’ contradictions and refine arguments to guide communication and influence strategies.
Case studies
Our previous collaborations
Our specialists
They support you
Frédéric Dabi
Managing director
Ifop Opinion
Jérôme Fourquet
Head of Ifop Opinion
Ifop Opinion
Frédéric Dabi
For over 30 years, Frédéric Dabi has been helping companies and institutions to design research programs and interpret their results strategically. A media reference, he also works confidentially with political and public decision-makers.
Interview request
Would you like to contact one of our experts?
The Group’s AI approach
The human advantage: our conviction
At IfopGroup, artificial intelligence remains a tool for understanding individuals. Data from real respondents, orchestration by our experts, respect for ethics, we make people our real competitive advantage in AI...
Share your brief
If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
Want to join us?
We’re looking for motivated, passionate talent.