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Opinion
- Marketing


Our mission
For over 80 years, we have been helping public decision-makers, companies and the media to understand and analyze political, societal and workplace dynamics, shedding unique light on citizens’ behaviors, attitudes and aspirations.
Publications


The challenges of retraining and career transition

Perceptions and impacts of tax credits on the use of personal services

Villes de France’s 2025 Regional Barometer

Urbanites’ relationship with the countryside

Second wave of the barometer on the image of commerce and mass retail in the eyes of the French

Frédéric Dabi

Jérôme Fourquet

Frédéric Dabi
For over 30 years, Frédéric Dabi has been helping companies and institutions to design research programs and interpret their results strategically. A media reference, he also works confidentially with political and public decision-makers.
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The human advantage: our conviction
At IfopGroup, artificial intelligence remains a tool for understanding individuals. Data from real respondents, orchestration by our experts, respect for ethics, we make people our real competitive advantage in AI...
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