-
Opinion
- Marketing
Our mission
For over 80 years, we have been helping public decision-makers, companies and the media to understand and analyze political, societal and workplace dynamics, shedding unique light on citizens’ behaviors, attitudes and aspirations.
Publications
The French and civic-mindedness
Popularity indexes – June 2025
Balise d’opinion #300 How the French view François Bayrou and the prospect of censure or dissolution
The French and responsible finance – Wave 8
Territorial imaginaries
Frédéric Dabi
Jérôme Fourquet
Frédéric Dabi
For over 30 years, Frédéric Dabi has been helping companies and institutions to design research programs and interpret their results strategically. A media reference, he also works confidentially with political and public decision-makers.
Interview request
Would you like to contact one of our experts?
The human advantage: our conviction
At IfopGroup, artificial intelligence remains a tool for understanding individuals. Data from real respondents, orchestration by our experts, respect for ethics, we make people our real competitive advantage in AI...
Share your brief
If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
Want to join us?
We’re looking for motivated, passionate talent.