A huge sadness for the Ifop Group
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Opinion
- Marketing
Our mission
For over 80 years, we have been helping public decision-makers, companies and the media to understand and analyze political, societal and workplace dynamics, shedding unique light on citizens’ behaviors, attitudes and aspirations.
Publications
“Stable dynamics for the various luxury goods categories for 2024”, according to Luxury Trend Report
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The new face of luxury in India, between heritage and openness
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[Press Release] Ifop Group joins the community of Napoleons for the 17th edition of the Summit in La Baule and becomes a partner
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[Press Release] The Ifop Group continues its growth and acquires Brain Value, the leader in qualitative research in France.
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[DECODING] PUT A RING ON IT… BUT ONLY IF IT’S ETHICAL
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Our fields of expertise
Ifop Opinion expertise
Current affairs & Politics
Ifop Opinion, the longstanding reference in terms of political research, election polls and public opinion surveys, analyzes current affairs and evaluates the actions of local authorities and institutions. We work with the media, companies and public stakeholders to better understand and anticipate political dynamics.
Ifop Opinion expertise
Corporate & Work Experience
Being specialists in employee experience, employer brand and organizational reputation surveys, we help companies and decision-makers steer their HR policies and decipher the major transformations in the world of work through tailor-made studies.
Ifop Opinion expertise
Society
We analyze the societal and local phenomena that shape people’s lives. Our quantitative surveys explore key areas such as public health, the environment, social investment, new family models and changing lifestyles, to shed light on contemporary social dynamics.
Ifop Opinion expertise
Quali Opinion
Ifop Opinion’s qualitative division explores emerging opinion movements in depth via focus groups and semantic analyses. We highlight citizens’ contradictions and refine arguments to guide communication and influence strategies.
Case studies
Our previous collaborations
Our specialists
They support you
Frédéric Dabi
DGM – Head of Ifop Opinion
Ifop Opinion
Jérôme Fourquet
Head of Ifop Opinion
Ifop Opinion
Frédéric Dabi
For over 30 years, Frédéric Dabi has been helping companies and institutions to design research programs and interpret their results strategically. A media reference, he also works confidentially with political and public decision-makers.
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The Group’s AI approach
The human advantage: our conviction
At IfopGroup, artificial intelligence remains a tool for understanding individuals. Data from real respondents, orchestration by our experts, respect for ethics, we make people our real competitive advantage in AI...
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