The French and responsible finance – Wave 8

Renewed interest in responsible investment

To coincide with the 2025 edition of Responsible Finance Week, Ifop conducted the 8th wave of its barometer on behalf of FIR, designed to take stock of French people’s – and particularly savers’ – awareness and practices with regard to responsible finance.

Among the key findings of this study:

• Savers now account for 88% of French people: a 3-point increase on 2024, continuing the trends observed since 2013.

• Awareness of participative, solidarity-based and responsible investment products remains low: 17% of savers say they are familiar with responsible investment.

• Against a backdrop of high savings levels, the importance of environmental and social impacts in investments is regaining ground (55%, +4 points compared to 2024), as is the proportion of savers who say they have invested in a responsible investment fund (14%, +4 points).

• Responsible investment is massively attractive when it is proposed (even more so than before!): 62% of investors who have already been offered a responsible investment by their advisor say they have already invested in this type of investment.

• Although still in the minority, the positive impact of responsible and sustainable financial products on society and the environment is more widely recognized than in 2024 (36%, +4 points).