New !
The Ifop IQ team offers you an exploratory dive into the minds of its consumers, based on its qualitative studies, monitoring and strategic planning work. Every two month, a new theme is explored!
In this first issue of [DECODING], we reveal some insights on the theme “What does it mean to be a woman in France and in the United States in 2022?”
“It’s an honour being a woman. It’s not equal yet, but it’s getting there.
I love the positivity and sisterhood of being a woman. Women uplift and empower other women.”
Ellen, US*
Whether they are French or American, they are universally proud. Both proud to be women and proud of the century-long journey to gain their independence step by step, despite the rules and social norms of past centuries. Being a woman in 2022 is fully in line with this movement that started at the dawn of the 20th century and cannot be understood without the acute awareness that the battle for equality is far from over. Each generation passes the baton. The struggles of yesterday are no longer exactly those of today. Among the many inequalities listed by the women interviewed, three causes are particularly close to their hearts: inequalities in the workplace, sexual abuse, and social demands weighing on the body and appearance.
These 4 insights can be explored in the file available (in french) for download.
* Qualitative study conducted by Ifop IQ with 35 women, socio-professional category+, graduates, in France and the United States, in 2022
Does our article echo the issues you want to explore, the strategic priorities you want to implement? Contact us.
Discover all DECODING :
[DECODING #2] Tomorrow, everyone will use their bikes for getting around : are the French ready ?
[DECODING #3] The wine & spirits packaging revolution in the age of environmental awareness.
