For this second issue of [DECODING], an exploratory dive into the minds of consumers and strategic monitoring of the products & services of tomorrow, Ifop IQ is interested in cycling, a means of transport whose popularity is growing from year to year, and has accelerated since the Covid-19 crisis.
“After the first lockdown I wanted to use my bike to get to work because I didn’t want to take the crowded train. On our bikes, we’re also free from having to wear a mask and have less chance of catching Covid.”
“Public transport should be adapted for cycling. In a perfect world, I’d be able to take my bike everywhere with me.”
In France, the increased usage of the bicycle as a mode of transport can be observed on a daily basis in our streets and on our roads. Electric or not, owned or shared, in recent years the bicycle has established itself as a key player in mobility, especially in large cities. However, are the French really ready to make cycling their primary means of transport?
Based on a qualitative survey of twenty-four users, the Ifop IQ team examines the habits and behaviours of French people for this second issue of [DECODING].
- What are their reasons for deciding to make the bicycle their primary means of transport?
- What are the main barriers and obstacles identified by users?
- What incentive-driven solutions can be put in place by public institutions and companies to get around these obstacles and win over users?
- How are brands responding to the needs and desires generated by this new mode of transport?
Our article echoes both the issues you wish to explore and the strategic objectives you plan to implement? Do you want to give your consumers a voice to better understand their expectations and aspirations? Contact us.
These 4 insights can be explored in the file available (in french) for download.
Discover all DECODING :
[DECODING] To be a women in France and the United States in 2022 is to be a feminist.
[DECODING] The wine & spirits packaging revolution in the age of environmental awareness.
[DECODING] Put a ring on it… But only if it’s ethical
