Sociovision International Observer 2025 : a global monitor to pilot international brands

The world is facing an unprecedented health crisis. New economic, cultural, generational and community rifts are emerging everywhere. The pace of change is accelerating. It’s time to take a fresh look at what your consumers expect and what role your brand will want to play in the “new normal”.


Sociovision International Observer 2025 will help you maximise your sector and brand relevance by :


  • Decoding key society (r)evolutions (like the new take on gender and inclusivity, the shifts in values and community affiliation, the rising call for wellness, or the latest digital touchpoints)
  • Quantifying, monitoring and anticipating their evolution over time,
  • Outlining the prospective scenarios integrating collective and individual mutations that will reshape business-boosting customer experiences online and offline


Drawing on 10,000 interviews across Europe, the USA and China, and illustrated by impactful case studies, this international prospective tool will provide you with inspiring insights for your strategic decision-making.




For more details on Sociovision International Observer 2025 and how to work with it, please contact our experts (see contact details below).

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Michel Ladet Vice-président de Sociovision

Maryline Nguyen Directrice Conseil de Sociovision

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