[The portrait] Ilana Dupeyron, Head of IFOP IQ – Inspiring Qual

How did you first hear about the Ifop Group?


In France, everyone knows Ifop. For me, it was via luxury, an area I know well and where Ifop is a reference.


Do you have a story about your first day?


My Labrador James was refused entry. But one day he will come back to the office!


Do you have a side-project beyond the IFOP Group?

It’s quite classic: tennis, classical music and always looking for the next luxury experience.


How would you describe IFOP in one word?

Inspiring Future-Oriented Positivity.


How do you see the IFOP Group in the years to come?

Hybrid with an emphasis on quality & strat plan, even more international and more “next gen tech”!


About me


Passionate about consumer insights, brands and innovation, I have been accompanying major players in the luxury, beauty and FMCG industries in their various marketing challenges for over 16 years. Thanks to my multi-cultural and multi-lingual background, my curiosity and my creative spirit, my main missions will consist in bringing out key insights by relying on IFOP’s quantitative expertise to propose a 360° vision, able to decipher the complexity of the subjects.

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