How did you first hear about the IFOP Group?
During my studies it was about understanding the role of education in communication strategies.
Do you have a story about your first day?
18 June 2008, a “historic” date that is still remembered.
Do you have a side-project beyond the IFOP Group?
Passionate about the art of living and creation. I have a natural curiosity for everything that is new and out of the box. I’m a trend hunter (arty, food, architecture), brand addict (given the ad culture :-)). I need my daily dose of inspiration.
How would you describe IFOP in one word?
How do you see the IFOP Group in the years to come?
Ambitious! Just like the energy you can feel here: unsuspected fields of expertise, meeting passionate people who undertake every day, the freedom to go to the ends of their ideas!
I have nearly 20 years of experience in change management, communication, consulting, innovation and strategic marketing. First in the banking sector, at HSBC, then in the retail sector, at Carrefour before joining IFOP in 2008. In 2011, I co-created the entity InCapsule by IFOP, dedicated to Trends and Innovation Consulting and supports brand strategies with creative research tools (retail, cosmetics, collective, food, insurance…). 10 years later, I want to drive a global vision for the Brand to support the Group’s growth ambitions.